Welcome to What is Wealth Management — the show where we take industry buzzwords and decode them into plain English.

In this episode, we take a hard look at one of the most overused phrases in the industry: client-centric. It’s everywhere — in mission statements, pitch decks, and advisor bios — but what does it really mean? And more importantly, are most firms truly living it or just using it?

You’ll learn:

• Where the term came from (hint: not finance)
• The three traps that derail most “client-first” strategies
• What client-centricity actually looks like when done right
• Why this concept is more critical now than ever before

Whether you're a wealth manager trying to sharpen your message, or a client trying to understand what separates lip service from real service, this episode breaks it all down.

What does it really mean when a financial advisor says they’re “independent”? In this episode, we break down one of the most overused — and least understood — words in the wealth management world.

We’ll explore the origin of the term, how it evolved from the 1940s to the modern RIA movement, and why using it with clients can often backfire. You’ll learn why “independent” is less about you and more about what your structure enables you to do for them — like providing conflict-free advice, avoiding product push, and delivering truly client-aligned solutions.

If you’ve ever found yourself relying on the word “independent” to signal credibility, this episode will help you reframe the message in a way that actually lands with clients.

Fee-Only: What It Really Means (and Doesn’t)

Episode Summary:

"Fee-only" is one of the most used—and misunderstood—terms in wealth management. In this episode, we break down what fee-only actually means, why it's often confused with "fee-based," and the hidden conflicts even fee-only advisors can face. Whether you're working with an advisor now or shopping for one, this episode will help you see past the labels and get clear on what really matters: how your advisor gets paid, and how that shapes the advice you receive. Spoiler alert: "fee-only" is a good start, but it's not the whole story.

The Most Misused Word in Wealth Management—And Why It Still Matters

Episode Summary:
In this episode, we break down the term holistic—one of the most overused, misunderstood, and yet fundamentally important concepts in wealth management. You’ve seen it on websites, heard it in every advisor’s pitch, but what does it actually mean?

We explore how holistic wealth management goes far beyond portfolio construction. It’s about integrating taxes, estate planning, insurance, emotional decision-making, and life goals into one cohesive strategy. From coordinating with your CPA to managing multi-generational wealth, this episode unpacks what holistic really looks like when it’s done right—and why most firms don’t actually deliver on the promise.

Whether you're a client trying to spot the real deal or an advisor trying to level up, this one’s for you.

📌 Episode Summary:
In this episode of What Is Wealth Management, we’re tackling one of the most overused—and misunderstood—words in finance: fiduciary. You’ve seen it plastered across websites and pitch decks, often delivered with dramatic weight, as if simply saying the word should make you trust someone.

But here’s the truth: most investors have no idea what it actually means.

We break it down simply. A fiduciary is someone legally required to put your interests ahead of their own. It’s not just a promise—it’s a binding obligation. But the history of this idea? It’s richer than most advisors let on.

We trace the origins from ancient Rome, through English common law, to its modern-day battle in U.S. finance—highlighting how a word born from trust has become a buzzword in boardrooms.

This episode pokes fun at the way some advisors weaponize jargon while reminding listeners why fiduciary responsibility still matters—maybe more than ever.

🔑 Takeaways:

• Why “fiduciary” sounds profound but is often poorly explained
• The Roman and legal roots of the term
• What it actually means for your financial life
• How to ask the right questions to see if your advisor walks the walk

In this episode of What is Wealth Management, we demystify the concept of the multi-family office (MFO) — a term often tossed around in wealth circles but rarely understood by the general public. As wealth grows, so does complexity. That’s where the MFO steps in, providing ultra-high-net-worth families with an integrated solution to managing investments, taxes, estate planning, and even family governance.

We break down how MFOs differ from traditional single-family offices, why more families are choosing this model, and how it helps move decision-making from reactive to proactive. If you’ve ever wondered how the ultra-wealthy manage their financial lives under one roof—this episode brings it all into focus.