Globally, wellness is a trillion dollar industry. From yoga classes and spin bikes, to supplements and natural skin-care products, it seems like wellness is all around us. But what is it? Is this a new phenomenon? And why do “fitfluencers ” and marketers hold so much sway over what we think of a “health?”

Today’s guest Rina Raphael says when everything is marketed as wellness, it becomes hard to know what wellness is. She is the author of The Gospel of Wellness: Gyms, Gurus, Goop and the False Promise of Self-Care. She joins host Jade Iseri-Ramos to discuss the pitfalls of the wellness industry, the power of marketing, and the future of the self-care.

Rina Raphael is a journalist who specializes in health, wellness, tech, and women’s issues. She was a features contributor for Fast Company magazine and has also written for the New York Times, the Los Angeles Times, CBS, NBC News, and Medium’s Elemental, among other publications. Her wellness industry newsletter, Well To Do, covers trends and offers market analysis.

Photo by Kaylee Garrett on Unsplash

Did you enjoy this story? Your funding makes great, local journalism like this possible. Donate hereMore Posts for Show: A Public Affair