The 2024 Digital Trust Index is a survey gauging the level of trust consumers have with digital services and their personal data across major industries. Trust is not a monolithic construct. This is why it takes brands months and sometimes years to earn the trust of their customers. These customers in turn then become brand advocates. First impressions certainly count, but it is a combination of multiple good interactions that lead to a sense of trust in the minds of customers. The digital realm and thereby, digital trust, are no different. This report aims to share insights from consumers around the world, to guide businesses on how to build trust with their customers.

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