When founders face a problem, they can default to a reflex. These reflexes aren't conscious or deliberate: they’re shaped by background, training, and personal comfort zones.

I see three common ones in the wild: the engineering reflex, the design reflex, and the MBA reflex.

Startups are a unique type of problem, where there’s not one reflex that always applies. Each reflex brings something powerful to the table. But each also has a predictable blind spot.

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