When founders face a problem, they can default to a reflex. These reflexes aren't conscious or deliberate: they’re shaped by background, training, and personal comfort zones.

I see three common ones in the wild: the engineering reflex, the design reflex, and the MBA reflex.

Startups are a unique type of problem, where there’s not one reflex that always applies. Each reflex brings something powerful to the table. But each also has a predictable blind spot.

* Uniqueness bias: “We’re different” is usually a delusion.

* Overlooking look-alikes can cost many months and much cash.

* New research reveals exactly how this bias blinds people.

* Learn how this can supercharge your startup.

9 out of 10 fail. Or do they?

Check out the full article on iwantproductmarketfit.com

https://iwantproductmarketfit.substack.com/p/8-myths-you-tell-yourself-to-not

That's a long read

https://iwantproductmarketfit.substack.com/p/how-we-learn-to-recognise-problems

📎 Article:

https://iwantproductmarketfit.substack.com/p/how-google-struggled-to-monetize

💬 Quote of the day

“Slow and steady wins the race. And if it doesn’t, you might want to reconsider participating in that race”

🔗 My three favourite links

* The best tip for building arguments from the makers of South Park

* Don’t stress over your competition, focus on your customers

* Twenty book tips for founders

https://iwantproductmarketfit.substack.com/p/brochure-testing-the-ultimate-guide

Full article at https://iwantproductmarketfit.substack.com/p/my-first-scientific-publication-is

Full article at:

https://iwantproductmarketfit.substack.com/p/from-beachhead-to-product-market-fit