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What It Means
By ForresterBusiness
What It Means episodes
- Making sense of martechVice President and Principal Analyst Joe Stanhope discusses the current state of marketing technology — and the real opportunity for marketers to master this technology to drive a fundamental shift in their operations.28 min
- Autonomous vehicles will reshape the global economy: part twoForrester Analysts Carl Doty and Laura Koetzle continue their discussion on autonomous vehicles and how they will profoundly transform key industry domains.19 min
- Autonomous vehicles will reshape the global economy: part oneForrester Analysts Carl Doty and Laura Koeztle discuss the implications of autonomous vehicles — and how they will reshape the economy, society, and industries.29 min
- Culture transformation — the potential and purposeForrester Analyst Sam Stern discusses the linkage between culture change and purpose — and how companies can overcome the challenges of culture transformation.29 min
- From digital disruption to self-disruption: an outside in approachForrester Analyst Nigel Fenwick discusses self-disruption and how traditional companies can translate extraordinary strengths into a disruptive mindset and motion.30 min
- The risks and rewards of artificial intelligenceForrester Analysts Mike Gualtieri and TJ Keitt discuss the risks and rewards of artificial intelligence — and what actions companies must take to best leverage AI.29 min
- The fractured banking model — embrace or fight change?Senior Analyst Peter Wannemacher discusses why the once all-powerful banking model is now delicate and unstable — and the choice banks must make to remain relevant.33 min
- Blockchain fever: the potential and challenges of blockchain technologyPrincipal Analyst Martha Bennett disentangles the hype from the reality of blockchain technology — and discusses its revolutionary potential for the economy.30 min
- The decline of consumer trust and what to do about itForrester Senior Analyst Tom Champion discusses the decline of consumer trust and how companies can rebuild brand equity with transparency, integrity, and competency.26 min
- The battle for talentForrester Analysts Marc Cecere and Jeffrey Hammond talk through the battle for talent and how companies are making fundamental changes to ensure they can compete and win in the age of the customer.29 min
About What It Means
From the publisher's feed
The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.
©2017, Forrester Research, Inc. and/or its subsidiaries. All rights reserved.