What It Means

What It Means

By ForresterBusiness
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What It Means episodes

  • Scaling RPA The Smart Way
    The COVID-19 pandemic has increased interest in robotic process automation (RPA), while its biggest challenge remains scale. In this episode, Vice President and Principal Analyst Craig Le Clair and Principal Analyst Leslie Joseph discuss the challenges of and solutions to scaling RPA at this crucial time.
    30 min
  • Customer Journey Mapping In A Crisis
    Since the outbreak of the coronavirus pandemic, firms have struggled to keep on top of customers’ fast-changing needs. To succeed, look no further than the journey map. We’re joined by VP, Principal Analyst Joana Quintanilha on this week’s What It Means to discuss how journey mapping can help firms right now.
    32 min
  • Is It Time To Break Up With Social Media?
    More than one in three consumers believe social media does more harm than good. Many brands spend tremendous time and money on social media, only to get a tepid (or even angry) response. On this episode of What It Means, Senior Analyst Jessica Liu discusses a timely question: Is it time to break up with social media?
    34 min
  • The Future Of Work Starts Now
    The coronavirus pandemic has dramatically accelerated many of the trends that will define the future of work. In this episode of What It Means, Vice Presidents and Principal Analysts James McQuivey and J. P. Gownder discuss the four “shocks” that will shape the future of work and how their timelines have shifted up.
    41 min
  • What B2B Buyers Want
    Today’s B2B buyers don’t want to be treated as targets but instead, as equal partners. On this week’s episode of What It Means, Principal Analyst Steven Casey and VP, Principal Analyst Lori Wizdo discuss what’s driving the shift and how B2B marketers and sellers can adapt their strategies to win these buyers.
    25 min
  • The Road Back For Retailers
    The coronavirus outbreak has shuttered stores, left millions jobless, and changed the ways consumers shop. As retailers scramble to adapt, their responses have uncovered weaknesses — but also revealed opportunity. In this week’s episode, Analysts Sucharita Kodali and Brendan Witcher delve into the pandemic’s impact on retail and what the future may hold.
    34 min
  • Making It Work With Remote Work
    Remote work is the new norm for information workers due to the coronavirus outbreak. Analyst Andrew Hewitt joins this episode of What It Means to discuss the pillars that make up a successful remote working strategy: tech, culture, structure, and compliance.
    29 min

About What It Means

From the publisher's feed

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.