If you asked 100 people what a CMO does, chances are you’ll get 100 different answers. Kate Bullis knows this struggle all too well. Now Kate may not be a CMO, but as the co-founder and managing partner at SEBA International Executive Search, she dedicates a lot of her time working with clients to define what they need in a CMO – and then finding the right person for the job.  

Over the years she’s worked with companies ranging from venture-backed startups to Fortune 500 brands, and across digital, technology, CPG, professional, and financial services. Suffice to say, Kate knows what top companies are looking for in marketing leaders (and she knows the marketing leaders who can get the job done). 

In this episode, Kate and Tricia talk about everything a CMO is (and is not), plus why now is the time for CMOs to rally their companies around brand and experience.

What It Really Means To Be A CMO In 2020 (SEBA International’s Kate Bullis)

Welcome to CMO Conversations – a podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evolving?

Because if there's one thing today's CMO can count on – it's change.

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On this episode of the Marketing Swipe File, DG sits down with marketing technology veteran Elle Woulfe, VP of Marketing at PathFactory. Before joining PathFactory, Elle built her career at Lattice Engines, Eloqua, and Backupify where she became well-known for her B2B demand gen and account-based marketing chops. Elle talks to DG about all things ABM, marketing to marketers, setting SEO goals, building and managing remote teams, the secrets to growing your career in marketing, and much more.

Putting the Revenue in Marketing with Elle Woulfe (VP of Marketing at PathFactory)

On this episode of the Marketing Swipe File, DG talks about how he went from being someone who avoided books like the plague – to someone who loves reading and learning. So what was the catalyst for this change? DG started picking up books about copywriting, direct response marketing, social psychology. Over the last few years, he’s amassed a huge library of marketing books. Want to find out the books that have influenced him the most? Listen to the full episode.

7 Marketing Books That Have Shaped My Career

In this episode of the Marketing Swipe File, Dave chats with Steven Broudy, former Ranger Sniper Team Leader in the U.S. Army and currently Head of Sales at Bevy. Together Dave and Steven talk about how technology has changed the way people buy and why it's important to activate, build, and scale your community around your brand and product – both online and in-person. Want to hear Steven's take on imposter syndrome and the reason why he's worn a Hawaiian shirt every day for more than a year? Listen to the full episode.

The Next Frontier of B2B Buying with Bevy's Steven Broudy

You know how you get down those Instagram rabbit holes where you suddenly find yourself on some random profile and have no idea how you got there? That's how DG came up with the idea for this episode. He stumbled upon on the profile of some celebrity trainer he had never heard of, and started reading a post they shared on their 10 commandments for training. And DG liked the idea so much that he sat down in that moment to write down the 10 marketing rules that Drift lives by, like using social proof (aka your customer's words) whenever and wherever you can. Want the other nine commandments? Listen to the full episode.

The 10 Commandments for Modern Marketing

Are you stuck? Hitting a creative wall? Brain just not working like you want it to? Hey, we've all been there. So on this episode of the Marketing Swipe File, DG shares his four-step formula for getting unstuck and beating writer's block. Give it a listen and you'll be coming up with better ideas in no time.

What It Really Means To Be A CMO In 2020 (SEBA International’s Kate Bullis)

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