Most people think building an agency is about growth, but it’s about building something that actually works without you.

In this episode, Craig Baldwin (Partner, Upsourced) and Albert Banks (Principal, Apertus) break down:

- What it really takes to build a sellable agency

- The biggest mistakes founders make when scaling

- Why most agencies never reach a real exit

- Lessons from building and selling an agency

If you're building, scaling, or thinking about an exit, this is a great listen for you!

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TIMESTAMPS:

0:00 – Intro

1:10 – Starting the first agency

4:30 – Early growth & lessons learned

8:15 – What actually drives scale

12:40 – The biggest mistakes founders make

17:20 – What makes a business sellable

21:10 – The exit experience (what surprised Albert)

25:00 – Advice for agency owners today

28:30 – Final thoughts