Visit pamjordan.com to schedule a call with Pam’s team. 

Running a family business is hard — keeping it thriving for over 40 years is even harder.

In this episode of Pivot to Profit, CFO Pam Jordan sits down with Julie Rotuno, second-generation CEO of Mid-Atlantic Packaging, to unpack what it really takes to modernize, scale, and lead a multi-generational business without losing its soul.

Julie shares how she went from painting her parents’ office as a teen to becoming CEO of their multi-million-dollar company — and how she's redefining what legacy leadership really looks like.

You’ll learn:

• How to balance tradition and transformation in a family-run business

• What it takes to step into succession with confidence and clarity

• The strategies Julie used to rebuild operations and acquire a company during the pandemic

• Why focusing on profit, not just sales, drives long-term growth

🔗 Learn more about Julie’s company at midatlanticpackaging.com

Follow her on LinkedIn: @JulieRotuno

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Want More Financial Clarity?

📺 YouTube: @pamjordancfo

💼 LinkedIn: Pam Jordan

📸 Instagram: @pamjordancfo

📘 Facebook: Pam Jordan CFO

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Key Takeaways from This Episode:

✅ Legacy matters — but innovation is what keeps it alive

✅ Clear systems and strong leadership drive sustainable growth

✅ Profitability is more than a number — it’s a mindset

✅ It’s possible to modernize a family business without losing its heart

✅ The right CFO can change everything