This episode explores why positive affirmations alone might not be enough to change your beliefs. Melissa discusses memory reconsolidation, a neurological process that allows you to update old memories and their emotional impact.

As a coach yourself, it's important to understand the underlying process that is innate to everyone's brain when change takes place. This way you can effectively work with your clients ensuring you're making progress towards their results.

Here's what you'll learn:

• Why positive affirmations can struggle to compete with established negative beliefs.
• What memory reconsolidation is and how it can help you change your emotional response to past experiences.
• How techniques like EFT tapping can be used to facilitate memory reconsolidation.
• Tips for overcoming doubt and effectively using EFT tapping.

Bonus: Melissa also shares a free tapping script to help you address doubt about tapping's effectiveness.