Building a brand from £0 to £24 Million is not a simple process, however, THIS has managed to achieve it in just 4 years. But with achievements like this, the journey can't be smooth sailing.
In this episode of WIT, Co-Founder Andy Shovel tells us his personal journey to get to this point and some of the reasons why THIS is currently outperforming its competitors.
00:00 - Intro
01:32 - Andy's Early Years
03:50 - Being Diagnosed With Autism
05:36 - Andy's First Business Idea
07:14 - The First Business
09:00 - Working In McDonald's
12:12 - Why Chosen Bun Worked
14:48 - Meeting The Deliveroo Founder
16:30 - Finding Problems To Solve
21:46 - Almost Starting A Medical Business
24:44. - Going From Meat to No Meat
27:17 - Why Do You Need A Co-Founder?
30:08 - THIS Product Development
31:20 - Going from £0 - £20 Million
33:33 - Getting The First Retailer
35:51 - What's Not Working In The Category
38:35 - THIS Approach To Marketing
41:45 - The Stunt That Went Wrong
47:18 - Stepping Down As CEO
50:22 - Learnings From The Journey
53:18 - What It Takes To Build Brands
Follow Andy: https://www.linkedin.com/in/andy-shovel-92533414/ Follow THIS: https://www.instagram.com/this.uk/