Joe De Sena, the CEO of Spartan Race, has always been guided by his entrepreneurial drive. Before applying to Cornell University, Joe had already built a multimillion dollar pool business in his hometown, New York City, in which he cleaned the pools of a Mob boss. After graduating from Cornell, where he majored in Textiles (and that's a story you gotta hear), Joe’s passion took him to Wall Street to make money, and eventually to Vermont, where his business acumen helped him operate and manage an organic farm among other ventures.

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