February 16, 2026

What It’s Like to Be a Data Labeler Training AI

49 minutes

I recently traveled to Kenya for a journalism and AI conference. While I was there, I really wanted to meet with Michael Geoffrey Asia, the secretary general of the Data Labelers Association. Data Labeling is a huge job in Kenya. Data labelers are the people who train AI, and who also work on ensuring the outputs are accurate. In some cases, data labelers are themselves pretending to be AI, in order to train AI. Often, data labelers don’t know exactly what they’re working on, because the work usually goes through a platform, a subcontractor, or a combination of both. So basically they can be presented with a backend where they’re asked to perform tasks or answer questions; in some cases their answers may be presented in real time as AI.

Data labeling is notoriously brutal and underpaid work. Workers sometimes earn as little as a few dollars a day, work under algorithmic management, and, because they’re sometimes trying to train AI what not to do or show, they are often shown graphic, violent, or sexual content for hours at a time. It’s kind of similar to content moderation jobs, and lots of people do both data labeling and content moderation, or switch back and forth between the industries. It’s such a big thing in Kenya that I mentioned it to the driver who took me to meet Michael for this interview, and she told me that she too was a data labeler, as are many of her friends.

Michael has since become critical at the Data Labelers Association, a group that is fighting to organize people who do data labeling work and who is advocating for better working conditions, higher pay, and more protections for data labelers. I met Michael at a coworking space in Nairobi in a very tiny room, so I’m not on camera after this, but here’s my conversation with Michael.

The Emotional Labor Behind AI Intimacy by Michael Geoffrey Asia

YouTube Version: https://youtu.be/QH654YPxvEE

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