Franchise Masters

What It's Like To Lead One Of The Fastest Growing Franchises In The Country With Lou DeFrancisco


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Ever wondered what it’s like to run one of the fastest-growing franchises in the country? Lou DeFrancisco talks us through his journey leading StretchLab’s growth from infancy to over 700 studios in development. He also takes a deep dive into multi-unit franchise ownership and how StretchLab found success setting their franchise owners up to take advantage of opening multiple locations. Lou also demystifies “fitness franchises” and shares some from-the-trenches insight about owning and operating them successfully (and why you don’t have to be a trainer or fitness professional to be successful). And at the end, he gives us a glimpse into Xponential Fitness’ newest brand, Body Fit Training (which he’s now President of).

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Franchise MastersBy Dru Carpenito

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