Many times bestselling author, keynote speaker and often first to discover trends in the marketing space, Mark Schaefer, shares his journey as an author.

In this episode:

• What your traditional publisher won't tell you
• The one thing you need to work on to have author success
• How a book will help you get higher fees
• How writing a book is different from any other type of writing
• The number one marketing strategy that pushes the most books 
• Exactly what to say to have people help you promote your book
• What doesn't work in book marketing
• New strategies for book marketing in web3 (using social tokens and NFTs)

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