Welcome to In Reality, the podcast about truth, disinformation, and the media with Eric Schurenberg, long-time journalist and media executive, now the founder of the Alliance for Trust in Media.

We’ve been trying to suss out the future of media for the past few weeks by talking about the present of it.  The rise of influencers, the decline of local media, the mercurial psyche of audiences. Okay. So where does journalism go from here? How does it fulfill its role in a democracy rebuild trust and sustain itself economically—assuming it’s even possible to do all three at once. That’s the big topic for today’s guests, which is fine because they basically spend all their time pondering just those questions:  Tom Rosenstiel, professor of journalism at the University of Maryland and co-author of the profession’s bible, The Elements of Journalism, and Richard Gingras, former head of Google’s Local News Initiative and now chair of Village Media.

They don’t spare journalism. They’ll discuss why the long, slow rebuild of trust depends not just on accuracy, but on empathy. Why reporters should start with human-centered design. And why local journalism, despite the current five-alarm fire in the category, may offer the most scalable model for renewal in the long run. 

This episode was recorded live at Eric's University of Chicago class on the future of media. We hope you enjoy the episode!

Website - free episode transcripts
www.in-reality.fm

Alliance for Trust in Media
alliancefortrust.com

Produced by Tom Platts at Sound Sapien
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