I’m sharing the real stories from my event career — the moments that forced me to reset, pivot, expand, or completely rethink how I show up in this industry. These weren’t glossy highlight reel wins. They were the "maybe I should just move to a tropical island and quit events forever" kind of moments.

But I stayed. I evolved. And each of these moments taught me something that shaped how I work. I’m sharing them so you can see yourself in the messy, powerful, and often unseen parts of career growth… and know that making it through is not just possible, it’s part of becoming iconic in your own way.

Get a copy of my NEW FREEBIE: The Iconic Events Career Evolution Guide

Get this powerful, no fluff (and not so basic) guide for event pros craving more. Whether you're shifting sectors, re-entering after a break, or finally ready to go after big events, this guide will help you get started:

https://iconicevents.thrivecart.com/the-iconic-events-career-evolution-guide/

Get on the waitlist for my upcoming group program! 

A Flair for IconicEvents® is launching as a group program in the fall of 2025! Learn more and get on the waitlist now! Waitlist members get extra perks. 

⁠⁠⁠⁠⁠⁠⁠https://lauralloydevents.com/a-flair-for-iconic-events⁠⁠

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