April 25, 2023

What Just Happened with Brian Hennessy, CEO of Talkoot

17 minutes

Brian Hennessy, CEO of Talkoot,

a process management system for retail and brand teams, discusses how AI has

impacted Talkoot and the copywriting industry in general. He notes that while

AI can be effective at repackaging existing language, it struggles to explain

why consumers should buy trend-leading products and still requires human

writers. Talkoot uses a specialized model based on high converting product copy

and offers professional editing tools that allow customers to use AI while

staying on brand. Additionally, the company offers a brand check tool that

ensures content aligns with a brand's language.

The article discusses the

importance of regulatory and legal language in e-commerce and the need for

brand language checkers to ensure that the language used is compliant with

regulations and does not violate any platform policies. The article emphasizes

the importance of building trust with customers through honest and transparent

communication, and the need for brands to focus on delivering products that

meet the needs of their customers rather than relying on loyalty programs or

shortcuts. Hennessy notes that while some brands may not be ready to embrace

this approach, it is becoming increasingly important for building lasting

relationships with customers. He also discusses the importance of product storytelling and imagery in

reducing customer confusion when shopping online. With the removal of many

other frictions in e-commerce, companies are realizing the need to communicate

correctly to build trust with their clients and create a long-term relationship

that prevents returns. Brands are using AI to generate multiple versions of

product descriptions to find the most effective wording, but the quality of the

output tends to decline after three generations.

Learn how the platform was developed to provide deep product

stories using language that creates authority and trust. The tool is getting

traction in the food and beverage industry, where changing content seasonally

can increase sales, but using humans is too costly and time-consuming. AI can

be used to change content quickly and rank higher in Amazon and Google search

engines, ultimately driving traffic and sales. Companies can also use machine

learning to adapt web content based on who is coming to their website.

www.talkoot.com

...more

By Christine Russo