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To ensure a successful Performance Max campaign, there are some assets you should have ready to go before creating your ads.

What kind of photos and videos can I use in Performance Max? I don't have a generic store, but my store sells things related to outdoor sports. If it was a specific niche, it would be easier for photos and videos because the products would all be in the same segment. But in my case, how can I advertise all products? All right, so even if you were in every sport, like football, golf, boxing, or whatever is his own niche, you cannot have a sport in a generic niche, Right? So football shoes would be different to tennis shoes, to running shoes and golfing shoes and so on. So what you want to do is create these campaigns per sport.

So you create one campaign Performance Max. It could be a video, it could be display, it could be search just for tennis. Another campaign, you segment it out for golf. Another one could be for soccer or football or whichever sport goods you sell. And then you just put those specific photos and videos off for that sport in that campaign. That’s how I would do it. Or you can create those asset groups as well, separately, but segment them out, and it will be much easier to separate the sports by each campaign because then you can control the budget because you don't want football to eat up all the budget, and golf or boxing or any other sport don't get a look in. So that's how I would go about doing it.