In the Loupe

What Led to the Creation of the Gellers' Blue Book; an Interview with David Geller


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Few things have a hold on the world of jewelry quite as great as The Geller Blue Book. More of a binder full of pricing menus, this understated guide details the pricing and costs of nearly every service a jewelry store can provide. If you aren't a retail jewelry store owner, you might not have ever heard of this book, but I promise you've probably been in a store that has, as nearly 50% of stores have a copy.

Check out The Geller Blue Book: jewelerprofit.com
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In the LoupeBy Punchmark

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