Good morning guys,

This morning a direct response marketing book finally came in the mail. 

Kelvin Dorseys "The Black Book". It's a $99 book, and it took 6 weeks to finally turn up from the States. (USPS are slow atm..)

Anyway, the first chapter really caught my attention...

He asks the question, what does Lionel Richie, Jimi Hendrix, David Grohl and heap of really well known musicians have in common?

None of them came read music. 

Crazy right? Who wouldda thought...

Rather than reading music... they "hear the music". They have an ear for music and how it sounds. 

I actually do the same when I play guitar. I can't read music, but I can hear the notes and the tune. 

How does this relate to marketing? We'll go over in todays Podcast.