What does it take to build a liquor business that lasts for generations?

In this special multi-generational episode of Sippin and Selling, Joey Chanel sits down with BevMax founders Martin and Mike Berkoff alongside industry veteran Joe Ballin for an honest conversation about the evolution of the alcohol business, family legacy, entrepreneurship, BevStack, THC beverages, non-alcoholic trends, and the future of retail liquor.

From growing BevMax into a massive Connecticut retail chain to adapting through changing consumer habits, online alcohol sales, RTDs, cannabis beverages, and the rise of non-alc products, this episode dives deep into what it really takes to survive and thrive in the beverage industry.

The conversation also explores:

• The history of BevMax and BevStack
• How liquor retail has changed since the 1960s
• Why relationships still matter in business
• The explosion of THC and non-alcoholic drinks
• How brands get into major retail chains
• COVID’s impact on alcohol sales
• Family business lessons across generations
• Entrepreneurship, risk-taking, and innovation
• Behind-the-scenes stories from the liquor industry

If you’re interested in spirits, wine, retail, entrepreneurship, family businesses, beverage trends, or alcohol distribution, this episode is packed with insights and stories from industry veterans who’ve seen it all.

Subscribe for more conversations with founders, entrepreneurs, beverage executives, and industry leaders.

#SippinAndSelling #BevMax #LiquorIndustry #Entrepreneurship #AlcoholBusiness #THCBeverages #NonAlcoholicDrinks #WineBusiness #RetailBusiness #FamilyBusiness #Whiskey #RTD #BeverageIndustry #Podcast #JoeyChanel