Everyone keeps Googling what LSA marketing means, so here's the answer that actually books you jobs. Local Services Ads are the green-badge listings at the very top of Google, and they bill you per phone call, not per click, whether or not you close the job. That sounds great until a missed call becomes a lead you paid for and handed to a competitor. In this episode, Chris Leo breaks down exactly what Local Services Ads are, how the Google Guaranteed badge works, the per-lead trap that turns LSA into a money pit, and the one thing you have to fix before you ever turn the ads on. You'll walk away with a simple decision rule for choosing LSA, local SEO, or both. Grab a free site and SEO assessment at movou.com to see if you're even ready to run them.