If you're listening to a podcast called "The Not So Mad Men" you're probably the type of person who has a favourite ad. Whether it made you laugh or cry, for 30 seconds you got an experience that you'll never forget. This week's guest is Sebastian Lyman. He's a copywriter at Cossette and one of the guys behind the art of turning brands into moments.

Guest - Sebastian Lyman, Writer at Cossette

On Twitter - @SebastianRPL

If you're listening to a podcast called "The Not So Mad Men" you're probably the type of person who has a favourite ad. Whether it made you laugh or cry, for 30 seconds you got an experience that you'll never forget. This week's guest is Sebastian Lyman. He's a copywriter at Cossette and one of the guys behind the art of turning brands into moments. Guest - Sebastian Lyman, Writer at Cossette On Twitter - @SebastianRPL

What Makes a Good Ad Great?

Every week Gavin and Chris go head to head on "the industry". From viral videos and social media to networking and agency life, join them as they try to find the balance between pushing creativity and getting the job done in the media marketing world.

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What Makes a Good Ad Great?

What Makes a Good Ad Great?