What makes people good at Search? Lifestyle business vs. scale - what are the pros and cons? What can you learn from starting a well-established web dev agency? Andy Crestodina and I covered all of these questions and more in this Tech Bound podcast.

Timestamps:

0:00 Who is Andy Crestodina?

1:42 Lifestyle business or scale

4:35 The lifestyle project Andy would go for

6:28 Lessons learned from starting Orbit Media 20 years ago

8:54 Text is weak

12:24 Repurposing content into videos

18:00 Andy’s system for creating tons of content

21:32 The importance of deep work for getting things done

23:55 How Andy got to where he’s at

27:04 What traits lead people to be good at Search

31:05 What distinguishes successful from unsuccessful marketers

34:48 SEO is an outcome

Show notes:

• orbitmedia.com/blog


• https://twitter.com/crestodina


• https://www.linkedin.com/in/andycrestodina/


• A full video about Andy writing a blog article https://www.orbitmedia.com/blog/how-to-write-a-blog-post/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com