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What Makes a Story "Well-Crafted" for Public Speaking?
Dubbed "Jim Carrey with a PhD," Dr. Danny Brassell has spoken on over 3,500 stages worldwide and authored 21 books — and he's convinced that most speakers are focused on entirely the wrong thing. In this energetic conversation, Danny breaks down what actually turns a presentation into paying clients: not polish, not perfection, but a well-crafted story with real intention behind it.
What You'll Hear
- Why speaking is a learnable skill, not just a personality trait — and Jim Rohn's blunt reminder that "you can't pay other people to do your push-ups"
- How owning your vulnerabilities (instead of hiding them) turns a perceived weakness into a speaker's greatest strength
- The Five C's Framework Danny and his co-founders use to build a "well-crafted story" that actually converts
- Why facts tell but stories sell — and how to know which stories from your life are worth telling on stage
- The "choices confuse and cause you to lose" principle, and why giving your audience one clear call to action beats giving them three
- Danny's take on why audiences remember how a speaker made them feel — not the bullet points on their slides
- A wild story about accidentally addressing 5,000 students and national media in India with a talk he hadn't yet written
Resources Mentioned on this Episode
- Free Well-Crafted Story Blueprint — Danny's complimentary guide to building your own signature story; available at freestoryguide.com
- Book: A Well-Crafted Story: Helping Entrepreneurs and Organizations Use Storytelling to Connect, Engage, and Convert by Danny Brassell, Coach Jimmy Hayes Nelson, and Dave Ward
- Learn more about Malcolm's work at the World Laughter Organization™
Featured Guest: Danny Brassell
A highly-sought after speaker, trainer and coach known as “Jim Carrey with a Ph.D.,” Dr. Danny Brassell (www.DannyBrassell.com) has spoken to over 3,500 audiences worldwide. He has authored 21 books, including Leadership Begins with Motivation and Misfits and Crackpots. The co-founder of WellCrafted Story™, Danny helps entrepreneurs, individuals and organizations leverage speaking on stages as a major client lead source that converts.
Connect with Danny:
Website: www.wellcraftedstoryworkshop.com
Youtibe: https://www.YouTube.com/DannyBrassell
X: https://www.twitter.com/DannyBrassell
Facebook: https://www.Facebook.com/DannyBrassell
LinkedIn: https://www.linkedin.com/in/dannybrassell/
Instagram: https://www.instagram.com/realDannyBrassell
The Greatest Leader in the World: https://www.amazon.com/s?k=danny+brassell&i=stripbooks&ref=nb_sb_noss
Gift: The Storytelling Blueprint - www.freeSTORYguide.com
Meet the Host: Malcolm Grissom
Malcolm Grissom, affectionately known as "The Stand-up C.E.O.," is a team-building and employee engagement expert. Malcolm, an award-winning actor, comedian, International speaker, and best-selling author, masterfully blends humor, improv, and business acumen to enhance team dynamics and profitability. As a certified laughter leader, he leverages the power of positive psychology and his social work background to create engaging, results-driven experiences. Whether inspiring executives, strengthening teams, or energizing audiences, Malcolm’s unique approach fosters connection, creativity, and success. His ability to transform corporate culture with humor and insight makes him a sought-after speaker and consultant.
Follow Malcolm:
Website: malcolmgrissom.com
Facebook: facebook.com/malcolmgrissom
LinkedIn: linkedin.com/in/malcolmgrissom
Stressed, stuck, or leading on autopilot? It’s not a motivation problem—it’s a connection problem. Malcolm’s weekly virtual improv classes boost engagement, collaboration, and retention—all while having fun. Register now for a complimentary month: https://malcolmgrissom.thrivecart.com/everyday-encores/
We are proud to have The Lighten Up Project on the *High Vibe Podcast Network .* Grab your free gift from Malcolm in our Our High Vibe Gift Vault.
Love this show, check out the other shows on the High Vibe Podcast Network.
Share the Love
✨ If this episode lit something up in you… tag us on Instagram @HighVibeLeaders and let us know your biggest takeaway!
🦋 Don’t forget to rate & review — it helps us reach more conscious rebels like you.
🔊 Listen & Subscribe
🎧 Apple Podcasts
🎧 Spotify
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By Malcolm GrissomDubbed "Jim Carrey with a PhD," Dr. Danny Brassell has spoken on over 3,500 stages worldwide and authored 21 books — and he's convinced that most speakers are focused on entirely the wrong thing. In this energetic conversation, Danny breaks down what actually turns a presentation into paying clients: not polish, not perfection, but a well-crafted story with real intention behind it.
What You'll Hear
- Why speaking is a learnable skill, not just a personality trait — and Jim Rohn's blunt reminder that "you can't pay other people to do your push-ups"
- How owning your vulnerabilities (instead of hiding them) turns a perceived weakness into a speaker's greatest strength
- The Five C's Framework Danny and his co-founders use to build a "well-crafted story" that actually converts
- Why facts tell but stories sell — and how to know which stories from your life are worth telling on stage
- The "choices confuse and cause you to lose" principle, and why giving your audience one clear call to action beats giving them three
- Danny's take on why audiences remember how a speaker made them feel — not the bullet points on their slides
- A wild story about accidentally addressing 5,000 students and national media in India with a talk he hadn't yet written
Resources Mentioned on this Episode
- Free Well-Crafted Story Blueprint — Danny's complimentary guide to building your own signature story; available at freestoryguide.com
- Book: A Well-Crafted Story: Helping Entrepreneurs and Organizations Use Storytelling to Connect, Engage, and Convert by Danny Brassell, Coach Jimmy Hayes Nelson, and Dave Ward
- Learn more about Malcolm's work at the World Laughter Organization™
Featured Guest: Danny Brassell
A highly-sought after speaker, trainer and coach known as “Jim Carrey with a Ph.D.,” Dr. Danny Brassell (www.DannyBrassell.com) has spoken to over 3,500 audiences worldwide. He has authored 21 books, including Leadership Begins with Motivation and Misfits and Crackpots. The co-founder of WellCrafted Story™, Danny helps entrepreneurs, individuals and organizations leverage speaking on stages as a major client lead source that converts.
Connect with Danny:
Website: www.wellcraftedstoryworkshop.com
Youtibe: https://www.YouTube.com/DannyBrassell
X: https://www.twitter.com/DannyBrassell
Facebook: https://www.Facebook.com/DannyBrassell
LinkedIn: https://www.linkedin.com/in/dannybrassell/
Instagram: https://www.instagram.com/realDannyBrassell
The Greatest Leader in the World: https://www.amazon.com/s?k=danny+brassell&i=stripbooks&ref=nb_sb_noss
Gift: The Storytelling Blueprint - www.freeSTORYguide.com
Meet the Host: Malcolm Grissom
Malcolm Grissom, affectionately known as "The Stand-up C.E.O.," is a team-building and employee engagement expert. Malcolm, an award-winning actor, comedian, International speaker, and best-selling author, masterfully blends humor, improv, and business acumen to enhance team dynamics and profitability. As a certified laughter leader, he leverages the power of positive psychology and his social work background to create engaging, results-driven experiences. Whether inspiring executives, strengthening teams, or energizing audiences, Malcolm’s unique approach fosters connection, creativity, and success. His ability to transform corporate culture with humor and insight makes him a sought-after speaker and consultant.
Follow Malcolm:
Website: malcolmgrissom.com
Facebook: facebook.com/malcolmgrissom
LinkedIn: linkedin.com/in/malcolmgrissom
Stressed, stuck, or leading on autopilot? It’s not a motivation problem—it’s a connection problem. Malcolm’s weekly virtual improv classes boost engagement, collaboration, and retention—all while having fun. Register now for a complimentary month: https://malcolmgrissom.thrivecart.com/everyday-encores/
We are proud to have The Lighten Up Project on the *High Vibe Podcast Network .* Grab your free gift from Malcolm in our Our High Vibe Gift Vault.
Love this show, check out the other shows on the High Vibe Podcast Network.
Share the Love
✨ If this episode lit something up in you… tag us on Instagram @HighVibeLeaders and let us know your biggest takeaway!
🦋 Don’t forget to rate & review — it helps us reach more conscious rebels like you.
🔊 Listen & Subscribe
🎧 Apple Podcasts
🎧 Spotify
🎧 Amazon Music
🎧 High Vibe Podcast Network