Spending a lot for your website yet still not generating any leads? The components of high converting websites for coaches are all explained here.

 

In this video:

00:19     Key components that make a website really successful

01:22     The 7 Steps Blueprint

03:21     How to get the right types of traffic to your website

04:20     Looking at the design of your website

07:40     Examples of a well designed websites

The Key Components Of A Successful Website

I’ve been asked the question which I’ve had now a few times. The question being, “I’ve spend a lot of money on my website; why isn’t working, why is it not generating me any leads?” Now that same question applies to if you just about to get started with your website or you’re just looking at the design for your websites. These key components that make a set website really successful as a lead generation machine and in this video I’m going to go through those so that you can learn, so that you can start applying it to your own website today.

So let’s get into it.

Hey this is Jamie, founder of Technology For Coaches. What I’m going to do in this video, I’m going to switch from camera over to screen and I’m going to start talking you through the components and share you examples of what works really well on a high converting website. So let’s move over the computer right now.

Okay so let’s talk about the components of a high converting website and I’ve come to the drawing here so that I can actually draw it out for you. It’s better to have it visual because then you can apply this to your own website.

The 7 Steps Blueprint

Now whether you’ve seen this already but I have seven steps, my 7 Steps Blueprint. You can find each of the steps on video one at a time on jamiemckean.com. But in those sevens steps, I take you through the process talks about:

You

Your Avatar – the person who is your target market

Your Offers – the right offer for the right person.

Now in a really quick summary you might have 5 or 6 Avatars but what we want to do is we want to take one of those Avatars, the best one and then have the right numbers of Offers for that Avatar. Okay so we might have three Offers for one Avatar.

Your Marketing

Your Sales

For numbers 6 & 7 you can find that more in jamiemckean.com. But what’s most important for our website is going to be these top three here:

Avatars

Offers and

 Marketing

Why? Because a very specific person – Your Avatar who’s up here is looking for a very specific something and you you’ll have created the Offers that’s just specific to that person. Now with those offers you then want to have marketing on your website which is largely web pages and blogs attracting those types of people.

The Right Traffic To Your Website

So this is the how you make sure you get the right types of traffic to your website, okay. So traffic is the first important point making sure your blogs and your pages are feeding people to your Offers and you need to do a lot of that. You can’t just set up a website and leave it and then hope people come. That’s not what a website is nowadays. A website to get, when people are searching for you, Google has been the biggest source of searching. They’re searching for answers to question and your blogs and pages should be answering questions and your Offers will be taken among the logical next step. So that’s how we do traffic and also focus language as well. So making sure your language is right. So that’s the concept that a high level to be able to make sure that you’re having the right information on the website to start converting leads which is really good.

Now what we want to do now is look at the design of your website. From a design perspective what we want to do is this. We want to have a website that, remember it’s all about building your authority. Now another videos I’ve talked on website designs so if you’re looking for a specific website design tips then Technology Fo...