Here’s how make your life a lot easier and grow your business in terms of your own line foundation platform using WordPress.

 

In this video:

00:30  Jamie sharing something personal

00:53  What platform to use for a website

01:21  The reasons why WordPress is the best CMS

03:03  Step by step Build your Own Website inside of FastTrack

Make Your Life Easier With WordPress

In today’s video I’m going to talk to you about why you should chose WordPress as your platform of choice for your coaching website and what it means to make your life a lot easier and grow your business in terms of your own line foundation platform.

So let’s get into it.

Hey this is Jamie, Founder of Technology for Coaches and today’s video. I thought I’d record it here in this backdrop here behind you it’s a very beautiful backdrop just sharing something personal for you. I’ve got a photo of myself and my wife stood here on our wedding day with that as the backdrop. Very privileged to have places like this in New Zealand so I thought I’d share a little bit with you today.

List Of Website Platforms

But we aren’t here to talk about my personal life or my wedding shots. We are here to talk about websites. What I wanted to share with you, I got asked the question “What platform should I use for my website Jamie?” There is a list out there. There are:

Joomla

SiteQ

GoDaddy – host to websites

And a few others that are different systems that build websites whether it’s Flash based or other types of based websites. From experience, not only from managing my own websites but teaching other people how to do their websites WordPress is by far and away the best website Content Management System (CMS) that you can use today.

Why?

It’s got a very small learning curve, and really easy to use.

It’s very easy to design with so you can even get a professional looking website yourself by buying a template off the shelf and getting a really good setup.

It’s very well supported. It has thousands and thousands of developers across the globe who support it and add to it on a regular basis, almost daily to improve it over time. So it’s not going to go away in a hurry from a WordPress perspective.

If anything does go wrong it is very easy to fix. Also, if you are looking to outsource to other people it is a very well supported platform so you don’t have to pay over the odds to get help with it.

Lastly it is really easy to backup. So it means your websites are really easily backed up and you just have that surety on that content on the website.

All of my websites, you’re watching this site is a WordPress site and most websites out there today that you visit are likely WordPress websites. Unless these are big organisations that are paying full time developers lots of money, multiple six figures to run websites you don’t have those budgets.

So if you are wondering which on to chose, you can spend a lot of time investigating or just trust what I’m saying. Go with WordPress and get yourself set up.

Step By Step Build Your Own Website

If you looking to set up yourself, there is a step by step Build your Own Website inside of FastTrack for you.   Or we have the affordable website package as part of Technology for Coaches because I understand that coaches don’t have a lot of money in the early stages. We have built that one especially for coaches who are just getting started and still want to look professional as they build the business. If that’s not you. If you are an experienced coach and you’ve got a big platform already and your looking to go to the next level then we should be talking about marketing automation and how we can take your business to the next level.

Well, this video was all about WordPress for your website, helping coaches with the websites. If you have any questions at all just let me know.

Spending a lot for your website yet still not generating any leads? The components of high converting websites for coaches are all explained here.

 

In this video:

00:19     Key components that make a website really successful

01:22     The 7 Steps Blueprint

03:21     How to get the right types of traffic to your website

04:20     Looking at the design of your website

07:40     Examples of a well designed websites

The Key Components Of A Successful Website

I’ve been asked the question which I’ve had now a few times. The question being, “I’ve spend a lot of money on my website; why isn’t working, why is it not generating me any leads?” Now that same question applies to if you just about to get started with your website or you’re just looking at the design for your websites. These key components that make a set website really successful as a lead generation machine and in this video I’m going to go through those so that you can learn, so that you can start applying it to your own website today.

So let’s get into it.

Hey this is Jamie, founder of Technology For Coaches. What I’m going to do in this video, I’m going to switch from camera over to screen and I’m going to start talking you through the components and share you examples of what works really well on a high converting website. So let’s move over the computer right now.

Okay so let’s talk about the components of a high converting website and I’ve come to the drawing here so that I can actually draw it out for you. It’s better to have it visual because then you can apply this to your own website.

The 7 Steps Blueprint

Now whether you’ve seen this already but I have seven steps, my 7 Steps Blueprint. You can find each of the steps on video one at a time on jamiemckean.com. But in those sevens steps, I take you through the process talks about:

You

Your Avatar – the person who is your target market

Your Offers – the right offer for the right person.

Now in a really quick summary you might have 5 or 6 Avatars but what we want to do is we want to take one of those Avatars, the best one and then have the right numbers of Offers for that Avatar. Okay so we might have three Offers for one Avatar.

Your Marketing

Your Sales

For numbers 6 & 7 you can find that more in jamiemckean.com. But what’s most important for our website is going to be these top three here:

Avatars

Offers and

 Marketing

Why? Because a very specific person – Your Avatar who’s up here is looking for a very specific something and you you’ll have created the Offers that’s just specific to that person. Now with those offers you then want to have marketing on your website which is largely web pages and blogs attracting those types of people.

The Right Traffic To Your Website

So this is the how you make sure you get the right types of traffic to your website, okay. So traffic is the first important point making sure your blogs and your pages are feeding people to your Offers and you need to do a lot of that. You can’t just set up a website and leave it and then hope people come. That’s not what a website is nowadays. A website to get, when people are searching for you, Google has been the biggest source of searching. They’re searching for answers to question and your blogs and pages should be answering questions and your Offers will be taken among the logical next step. So that’s how we do traffic and also focus language as well. So making sure your language is right. So that’s the concept that a high level to be able to make sure that you’re having the right information on the website to start converting leads which is really good.

Now what we want to do now is look at the design of your website. From a design perspective what we want to do is this. We want to have a website that, remember it’s all about building your authority. Now another videos I’ve talked on website designs so if you’re looking for a specific website design tips then Technology Fo...

In the series of Websites for Coaches - Today’s video is all about the best way to set up and structure a website for marketing your business in different target markets.

 

In this video:

00:32    How to best structure your websites

01:25    What Technology for Coaches is all about?

02:32    Leveraging the skills of marketing and technology automation

04:07    Smarter automation for technology in marketing

Websites for Coaches Tip: How To Best Structure Your Website

I’ve been asked by a number of fellow coaches in the past week about the setup of their website and how they should best structure it if they’re looking to look after different types of people.  So, if they have different focuses, different target markets, what’s the best way to setup the website.  So, in this video, I’m going to go through that with you.  So, let’s get into it.

Hi, my name is Jamie, founder of Technology for Coaches, and today’s video is all about how to best structure your websites.  And funny enough, it’s not really a conversation about websites; it’s more of a conversation about marketing in your business.

What do I mean by that?

Well, in a live call yesterday, with my Q&A group, it was all about what one of the members asked, “Jamie, how do I look after two different target markets on my one website?”  I also just got an e-mail in from over in London asking the same question.  So, when I hear quite a few questions being repeated, I record a video to try to help more people - that’s what this is.

Now, when I talk about it’s not about websites, per se, it’s about your marketing and about how you approach your business.  So, let me talk, use me as an example, so you can see what I’m talking about.

Easier Technology With Technology For Coaches

Now, I have Technology for Coaches as a very specific focus, to help coaches globally to use technology a lot easier or to give them help with technology.  The arms and legs, all my team are all super technology whizzes, and they can help coaches in their technology.  That’s Technology for Coaches, and that is a very specific stream in my business; so the marketing is all about Technology for Coaches, the language is all about Technology for Coaches, and when you visit Technology for Coaches, assuming you’re a coach and you need help with technology, the language is going to be talking to you.  So, that’s Technology for Coaches as one part of my business.

Now, the fundamentals of helping with technology, especially in the automation space, which is what a lot of people come to me for, that’s in automatingyou.com.  Now, automatingyou.com takes the same underlying skills in my business and then makes it packaged up for other professions, not just coaching.  So then, that’s a marketing conversation of how I can leverage the skills of the marketing and technology automation side that I bring to the world to another group of people outside of coaches.  Now, hopefully you can see with that example that I’ve got two different frames of reference, I might have the underlying skills, but I’ve got two different frames of marketing reference, and then they are represented by two different websites.

A Website To Check Me Out…

Now, what also happens with me is people want to check me out, so I have jamiemckean.com, which is the site that people can go to, check me out, and it has my backstory, my about me.  What I find is that people will bounce between these sites to do their diligence to check me out, to say, yes, these are all congruent with what Jamie talks about, this is all trying to help people with leverage across all of these points, but underlying is still me.

So, for you, if you’re trying to talk to two different target markets, then likely you are going to want to have two websites, because you’re going to want to have different messages that when someone goes there, when they visit that site,

As a Coach, Language is a key part of your websites success - how well does yours do? I explain more here:

 

In this video:

00:33    The language on your website

03:14    A live Q&A call with the Solo Journey members

05:03    How to have a huge improvement in your online marketing

05:39    New technology foundation available

In this video, I’m going to talk about the language to use on your website and a great question asked to me today from a live coaching session I did this morning, and I wanted to share the answer with you to help you design a more effective website, to help you increase your conversions and increase people signing up to your lists, increase people buying from you, all from being very specific about the language that you use on your website.

So, let’s get into it.

Hey, this is Jamie, founder of Technology for Coaches, and today’s video tip is all about the language on your website.

I get really, really, really frustrated, and it’s almost a rant tonight, I apologize in advance for ranting on camera, but I get frustrated when I come across websites of people who says we’ve been doing this since blah blah blah, my website’s been here since 1742, I’m the best thing since sliced bread, and let me tell you other things that I’ve done, all about me.  That’s just rubbish.

I could pick a few other words, but just don’t do that.

The Design Of Your Website

Your website should be designed for the people who are visiting your website; the language you use on your website should be talking to the visitors.

The visitor isn’t looking to see how wonderful you are and everything about you, they are on your “About You” page, and on your “About You” page, you can talk all about you, because it’s all about you, that’s okay.

Every other page is about the visitor.

Why is it important for the visitor?

What are their problems and challenges today that you can help them with?

You should be thinking about what’s the top problem and what’s the top three problems that my visitors have.

Who are my visitors, firstly, what are the problems they have, and what’s the result I can give them, what’s the solution and what’s the offer that I have that will help fix their problem?  But when you explain that, you’re not talking about this is what I have for you, you say, “Do you have this problem?” And they say,”Yes, I do.”

Well, then this is what I have for you.

That’s the very simple version.

On Technology for Coaches, you’ll see down the side buttons which say do you have this challenge or do you have this problem, click me.

And if you do have that problem and you do click that button, it will then take you to a page which will say, “If you’ve got this problem, these are the types of things that you’re probably experiencing, these are the types of results you’d like to have instead, this is how you can do it, and here’s an option for you.”

I’m talking directly to someone’s problem.

Nowhere in there as you read through am I saying look at me, click here if my great stuff is great for you; I’m not talking about me, I’m talking about the visitor.

If you have a web designer who is saying to you this is the language you should be using all about you, and designing a big, beautiful pretty site, which is got all language about you, then, I’m sorry, you want to fire them, or you want to learn about the marketing and be able to do the right language to get on your website, or both.

Live Q&A Call With The Solo Journey Members

The live call I had this morning was the Solo Journey, which is every two weeks I have a live Q&A call with members of The Solo Journey, if you want to find out more there’s thesolojourney.com.

I don’t actually tell a lot of people about it, it’s more of an underground thing, but what it is, is that in there,

This video is all about how to add a key marketing strategy to your website to help you get more business as a coach:

 

In this video:

00:43 Talking about websites and the follow up from your website

01:22 A great first step for your website

02:35 Made forty to fifty thousand dollars

03:14 Tools to use for a more advanced business

Follow up For Your Websites

In today’s video, I’m going to be talking about websites. I’m going to be talking about follow up for your websites, and why having a fantastic website is half of the equation and why follow up is the actual lucrative second half.

So, let’s get into it.

Hey, this is Jamie, founder of Technology for Coaches, and I brought myself outside today.

People ask me why do I live in New Zealand, and even though today’s a bit of a wintery day and I have seventeen layers on to keep this Englishman warm, you can see the type of view behind me; it’s a very beautiful place to live.

Not here to do a tour of New Zealand, though, here today to talk about websites and the follow up from your website.

What Do I Mean By Follow Up?

Keeping in touch with someone who’s gone to your website, they’ve shown an interest in you, so likely they’ve signed up for something, and then making sure you stay front of mind with them. Not only staying front of mind, but staying front of mind with relevant information. So, when they expressed an interest with you on your website, they are actively wanting something, and more importantly, they’re actively wanting something that you have to offer.

So, if you have an offer on your website, download this or sign up here for this, it’s a great first step.

But the question now is how well do you follow up?

I don’t specifically mean that you pick up the phone and you phone them, but what I mean is how well do you follow with e-mail marketing?

And yes, you could be very clever and you could do e-mail marketing, you could do SMS marketing, you could post things to them as well, and you could do phone calls, but even if you have basic follow up on your e-mail, and you have it frequent and valuable to the person who’s shown an interest in you, then while they’re taking their time to make a decision, you keep adding the value, you keep building the trust with them, and so when they are ready to buy, they will choose you.

Many, many coaches today fall down on this, that they might have a sign up here, but they’ve gone with a free Mail Chimp, or another free e-mail marketing tool, they haven’t invested the small amount to invest, twenty or thirty dollars a month, to actually set that system up. Then you’re missing out on a huge amount of decisions that happen after the fact.

In my first year of my own coaching business, I probably made forty to fifty thousand dollars purely off the e-mail marketing follow up of people who responded to my e-mails, which were automated, to say “Jamie, I’m ready to talk to you now.”

That number has since increased when I’ve spent more and more time growing my business online, but for you, in the early stages of your coaching business potentially, or even as a top level coach, really advanced looking to grow even further, you want to be taking advantage of e-mail marketing.

If you don’t have it in today, go to Fast Track, sign up for Fast Track, and follow the e-mail marketing overview videos, and a step by step how to build it.

For More Advanced and Sizeable Business

If you’re looking at more advanced, and you have a sizeable business today and you want to get smarter, what do I mean by smarter, well it means that someone might be thinking of a certain topic, but then they think of a slightly different topic, so you can automatically switch them to different follow ups, and different topics, and keep adding value, and you can automatically do lead scoring, which says if they open five e-mails and if they click on five links,

"If there's one thing I should focus on with getting more results online, what is it?" Answer is here:

 

In this video:

00:26   Single thing you can do as a coach

01:42   The content for your videos

02:20   How to spread out the value that’s on your website

02:53   Adding lots of value to coaches

The Second F Of The Three F’s For A Website – The Frequency

I get asked this question a lot: If there’s only one thing I should focus on as a coach on my website, what is it?  So, I’m going to answer it for you in this video.

Let’s get into it.

Hey, this is Jamie, founder of Technology for Coaches, and in today’s video, it’s all about your website as a coach.  What’s the single thing you can do as a coach for your own website to help you grow your business online?  The simple answer is frequency; the very simple answer is frequency.

What do I mean?

I mean being frequent with putting valuable content on your website.  Now, that may sound very simple, but the question you’ll need to ask yourself is who’s my target market and what is value to them?  Now, you likely know that answer, but if you don’t, you want to spend some time getting that right first, because once you know who you help, and the type of value you can bring to them, the content should be pretty easy to start creating because what I hear quite a lot is, “Well, I want to add a lot to my website, Jamie, but I don’t know what to write about.” or “I want to record videos, Jamie, but I don’t know what to record about and what the topics are going to be about.”

Putting Valuable Content For Your Website

But, once you’re very clear on who you’re helping, then the content should flow quite easily.  From where?  Usually from questions that you talk to people about day in and day out.  If you’re talking to your target market on a regular basis, you will get questions asked for you and they can be the content for your videos.

Today, this question specifically, I get asked more than once a week by coaches when they’re trying to work out, well, how can I start growing my online?  Should I spend three hours on Facebook, should I spend time in LinkedIn, should I spend time on this?  The answers might be yes for some of those, but the answer is no if you don’t have a solid platform, a solid foundation, if you will, for your own website, which is putting valuable content out there.

I talked in another video about social media, about why you shouldn’t spend so much time on social media, but social media can be a really good channel to spread out the value that’s on your website, to attract more people back to your website, to be able to present your offers to them.  So, it’s all about frequency.

Podcast About Communication Rhythm

I recently was part of a podcast, a Coach Marketing Show podcast, and we talked about communication rhythm.

So, if you’re looking for help with actually being able to create a rhythm and do regular content, then that free podcast is probably for you.  The link is below here, or you can find it on the Coach Marketing Show on iTunes, you can go and have a look for that.  Myself and Taki Moore record every week, Coach Marketing Show, adding lots of value to coaches there.

If you have any questions at all about this at all, let me know, and I’m going to go into more detail over time in other videos on what type of content you can do, the best way to get it onto your website, also with the services to save you time so you can focus on what you do, which we offer as part of Technology for Coaches - Compare our offers.

And if you’re wondering what they look like, just go to the products link above, and then that will lead you through to find services that can help you do that.

My name is Jamie, founder of Technology for Coaches,

If you own a website, you'll want to watch this video to check your website is ok in terms of effective lead generation for your coaching business:

In this video:

00:37   Going into detail on one of the F’s

01:31   Knowing how you layout your website

02:53   How to best design your website

The Three F’s For Your Website

Hey, this is Jamie from a wintery New Zealand today and I’m going to be talking about three F’s for your website.  Going to be talking about frequency, going to be talking about follow up, and I’m going to be talking about the letter F to help you design a better website.

So, let’s get into it.

Hey, this is Jamie, founder of Technology for Coaches, and today’s video is going to be about the three F’s.  What I’m actually going to do is go into detail on one of the F’s, and record the other two F’s in other videos for you, just so we can take one actionable piece from this video to be able to put this into your business.

So, the three F’s of websites are frequency, follow up, and the actual letter F.  I’m going to start with the letter F for your websites.

What do I mean by that?

The Importance Of A Website Layout

Well, the capital F if you were to apply that on your website, the capital F across your screen, that’s how people read a website.

What do I mean by that?

When someone is looking at your website, they’ll come to the website and their eye will go across the top of your website, that’s the top part of the capital F.  Then they’re going to come down a little bit with their eyes, then they go along the middle, which is the next part of the F, and then they carry on going down.

Why is this important to know?

This is important to know how you layout your website.

If you overlay a capital F on your website, are there key things that you want someone to see on that F?  If the answer’s no, then you need to start looking very quickly at redesigning your website.

How Do We Know The Capital F?

There’s tools out there today, a couple I’ve mentioned in past videos, one called Click Tale, one called Visual Website Optimiser, that allow you to actually have hit tracking on your website.  And what hit tracking does is it tracks where the mouse goes on the website.

Why is this important?

When people are reading a book, it’s like when people are reading a book, they use their finger to watch where their eyes are going, to keep a line, to keep a track.

Most people do the same with a mouse, when they’re reading the screen, they move the mouse with their eyes that means then that we can actually track where people’s eyes go on your screen.

What To Take Advantage Of…

It’s a bit Big Brother, 1984 style, but the technology’s out there today, and the mathematicians and the marketing statisticians who’ve done all that tracking have proven that the eyes go in a capital F, so we should take advantage of that.

So, looking at how to best design your website as a coach, from a websites for coaches perspective, we want to look at this capital F on the overlay, and likely across the top we’re going to have an offer of some sort, probably one of the best offers you have from a low risk perspective at the top, and then the next one along would be a second offer, on the second part of the F, and then down the tail of the F will be valuable content.

Which is why on quite a lot of websites, you’ll see sign up boxes on the right hand side, and on the smarter websites, you’re going to see two types of sign ups, or links to offers on that capital F.  So, look at your own website, see if the F is there, if it’s not, you want to start making changes, if it is, make sure that your top offers are there.

For More Help

If you need help with that, then you can go and have a look at our

Discover the camera equipment that I use in recording my videos and a step by step process on how to use it really quickly.

 

In this video:

00:37  Tips and hints to get better at technology

01:47  The camera itself

03:15  A little tip about lighting

04:15  A quality recording sound

06:01  The monthly marketing machine pack

How To Record A Video In Just Five Minutes

Hey, in today’s video, I’m going to talk about the camera equipment that I use to record these videos.  I get asked quite a lot what do I use, so I’m going to go through step by step how I use this, how it really only takes me five minutes to record a video, and how you can, too.

So, let’s get into it.

Hey, this is Jamie from Technology for Coaches, and today it’s behind the scenes.  I’m recording this to show you the set-up that I use to be able to record these videos for you, and I aim to record at least two videos a week, and that’s allowing me to get many more tips and hints out there to help you get better at technology and learn the new tools, or learn better ways to design your website, or hits and tips on marketing in terms of automation; all those types of things.

But a lot of people I speak to say “I can’t do that on video, it’s too hard, it’s too technical.”  So, what I wanted to do here was show you what the set-up is that I have, which allows me to do this really quickly.

So, I have my trusty – I say trusty – Samsung phone next to me here and I’m also recording video on this as well at the moment.  So, what I have, as I stand here, I’m facing the camera, so I’m just looking at the camera now and I’m going to have the video editing switch between the two, so you’ll see the video camera there, you’ll see the white board as well behind, so when I’m recording sometimes I’ll actually have some notes on the white board to be able to talk to when I’m doing a video, and I’ve got the tripod here, that’s just the bag for the camera, but the tripod allows the lens to be at eye level so that I’m looking directly at you when I’m recording the video.

The Camera I Use…

The camera itself is a Canon EOS 60D and on the front of that is a 50 millimeter lens, I think it says one to one point eight 50mill lens, and the beauty about the 60D is as you can see there, it’s got the little LCD display panel, it flicks out, so I can see where I am in the frame as I’m recording these videos for you.  Also inside the camera is a memory card, so a 32 gig memory card and you can see that little bag at the side here which is for my remote control.

Now, my remote control, which is in my hand here, this tiny little remote control, that allows me to get the focus right, and then press another button and the record starts.  So, I could be stood away from the camera, press a button, it does the focus, and then press another button and the record starts.  So, I don’t have to go back and forward, and it stops me being out of focus.

A Little Tip For A Lighting Perspective

From a lighting perspective, because in my office here, and this is where most of my videos are done, I have quite well positioned lights above me and the lighting actually is quite good from a video recording perspective, but if you need to invest in some lights,

Why You Shouldn’t Spend Lots of Time on Social Media As a Coach (oh and yes, it was really cold when I recorded this!!):

 

In this video:

00:22    The right way to do social media

01:28     How can you do that?

02:11     Other tips for your website

02:59     Three different offers

How To Use Social Media Properly

I want to talk to you today about why me recording the video outside in the winter is probably as silly as you spending lots of hours in social media , for your online marketing efforts.

So let’s get into it.

Hey this is Jamie, founder of TechnologyForCoaches.

In today’s video, I want to talk about social media and really what I want to talk about is the right way to do social media. Quite a lot of people, no, most people don’t know how to use social media properly and most business owners, most professionals who are trying to win business and build a brand and also build the following spend too much time on social media versus spending time on actual content creation.

What do I mean by that? Well, recently I was talking on a live event and I had one business owner say “It is okay, when I send out a message it goes to eleven thousand people on Facebook” and I said that’s great. But what happens if Facebook turn off your account, how many people can you email? Not many people, okay. How much value is on your website? Not a lot.

The Best Way to Put Valuable Content For Your Website

So that’s one business owner who is spending a lot of time and effort on someone else’s platform, Facebook. And that business owner is not alone. Okay? From a coaching perspective, as a coach, what you try to do? You are trying to look for people who may need your services. So how can you do that? Let’s put enough valuable content to educate them on the need for your services; and the best way to do that is to build that on your website, write in blog posts to videos like this, which will attract more people to your site. It gives them an opportunity o sign up for something on your site and offer and then that will allow you to gently market to them and offer them the next step in your process, in your sales process. Whether that is an educational video, whether that’s  a webinar or even whether that is a 15minutes conversation with you. That’s the next step in your process which all started from someone looking for help with something and finding the information on your website.

More Tips On How To Grow Your Online Presence

I am going to talk more about other tips for your website and how to grow your online presence. But today it’s all about, don’t spend too much time on social media or spend too much effort on someone else’s platform, whether that’s Facebook, Twitter, YouTube. If they turn your account off, you are in trouble. Whereas you own your own website, you should own your own website, you should own your own domain and that means that’s your real estate on the web that you want to own and protect and add much value to it as much as possible.

Website Offers From Technology For Coaches

So this is Jamie, founder of Technology for Coaches and I’m going to go inside now and get very warm very quickly.

Any questions at all, comments below, feel free to ask.

If you are looking at improving your website today or you are thinking about it, go ahead and look at the website offers we have here on Technology For Coaches.

There’s three different offers.

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In this technology tip, I’m going to share with you something to keep in mind when choosing a CRM for your coaching business.

In this video:

00:19 What to keep in mind when you’re looking at CRM

00:46 Here’s the tip!

01:58 CRM that’s highly recommended

02:32 Products that help other coaches with their Marketing

CRM For Your Coaching Business

In this technology tip, I’m going to share with you something to keep in mind when choosing a CRM for your coaching business.

Let’s get into it.

Hey, this is Jamie, Founder of Technology for Coaches, and in this week’s tip, I’m going to share with you something to keep in mind when you’re looking at CRM.

What’s a CRM?

Customer Relationship Management tool, CRM tool, and what this is, is an online something – and look, CRM might be online, it might be offline as well, it might be a book, or a folder, a leather bound something.

The only problem with the offline is: What happens if something happens to that book? Which is why you want to start moving everything online.

And the thing to think about with your CRM, here’s the tip:

Can you segment the people in your CRM?

Can you separate out to say, this is this type of person, this is this type of crowd that I’m thinking about?

I just was talking to someone in the rural property market, just giving some help in a local live event that I’ve just done, as a speaker, and I said, “Who are the type of people you help?”

Well, I want to help farmers who want to sell their property.

I want to help farmers who want to buy new property.

I want to help families who want to buy a block of land.

That absolutely has nothing to do with you as a coach, but what that should tell you is there’s three different types of people. And you as a coach will have different types of people that you will want to send different messages out to, and you want a CRM that’s going to allow you to be able to segment those people out to be able to send the right messages to the right types of people

When you do that, you’re going to see bigger results for your bang for your book, and from there, you’re going to start getting more money in for all the effort that you put in.

Recommended CRM’s

So, one CRM that I have recommended in the past is Contactually; that’s a great CRM for keeping in touch and keeping track of things on a basic level. As you get bigger as a company, you’re going to want to look at things like Office Autopilot, and also Infusionsoft; both very good CRM’s is what they do, both have different strengths and weaknesses, and a third one that’s coming up the ranks at the moment with some development going on in the background is Nanacast, which is going to be building CRM functionality and add-in onto it’s really top e-commerce platform.

All of these products myself and my team help other coaches with, but all of the links are here below for you to go find out. And if you want any of that training, all the how-to’s, to go through any of those, is in Fast Track, so you can go and sign up for that for free.

Any questions at all, feel free to put it in the comments box below, otherwise, hopefully, you think about how can I segment my list in my CRM, and that’s going to start taking your coaching business to the next level.

So, this is Jamie, Technology for Coaches.

Bye for now.