MarketingEdge Podcast

What Makes B2B Content Worth Trusting

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B2B marketers are not short on tools, trends or tactics. What they need now is better judgment about which ones are actually worth using.


In this episode of MarketingEDGE, Abby White and Alexis Gajewski discuss the month’s most-read MarketingEDGE stories and what they reveal about where B2B marketing is headed next.


This episode explores earning attention without cheap tricks, sounding more human in an AI-soaked environment, planning smarter before live events, and getting more disciplined about what actually deserves time and trust.

Episode Resources:

  • Podcast: Search & Sustain - What Earns the Click?, Erin Hallstrom and Seth Hastings
  • The Rise of Raw Content, Delaney Rebernik
  • I Turned My AI Boyfriend Into a Yes Man — and It Ruined Everything, Alexis Gajewski
  • The Pre-Event Strategy Every B2B Marketer Needs and Almost Nobody Builds, Alexis Gajewski
  • Podcast: The B2B Marketing Reset, Abby White and Alexis Gajewski 

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    MarketingEdge PodcastBy Endeavor Business Media