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Marwa shares her unique perspective as both a former founder and current investment analyst at Hatch VC, providing insider insights into what early-stage investors truly look for in B2B SaaS startups.

• Hatch VC backs B2B SaaS startups at SEIS and EIS stages, founded by successful entrepreneurs who've exited multiple businesses
• 72% of Hatch's portfolio companies successfully raise follow-on funding
• Three key criteria: founders solving deep pains, clearly defined customer personas, and experienced teams with industry knowledge
• Evidence trumps talk - successful founders provide proof of traction through signed contracts, POCs, and quantifiable metrics
• Multi-founder teams outperform solo founders who often struggle with burnout and lack of distributed responsibilities
• First-time founders should recognize investors back the person as much as the idea
• View investor meetings as learning opportunities, not just funding pitches
• Building the right community of advisors, co-founders and supporters is crucial for the entrepreneurial journey

If you're building a B2B SaaS startup and looking for investment, connect with Marwa at Hatch VC to explore how they partner with founders to scale from zero to over a million in ARR.

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Note: you can also watch these episodes on youtube.com/@canopycommunity617