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We share the origin story behind Canopy Capital and why we believe fixing access to finance means also fixing networks, role models and support. We explain how we want to reduce bias in early-stage investing while staying clear that the fund is still in process and not currently FCA regulated.Ā
⢠Rachelās path from tax and pension advice into the Canopy communityĀ
⢠Mattās route from software and product leadership into CTO-style support for foundersĀ
⢠three barriers for underrepresented founders: role models, professional networks, access to financeĀ
⢠why friends and family rounds can be an unfair investment signalĀ
⢠how SEIS shapes cheque sizes and the responsibility to help founders deploy money wellĀ
⢠why wraparound support and non-exec guidance matter alongside capitalĀ
⢠using Peopleās Choice winners from Demo Nights to widen feedback and reduce blind spotsĀ
⢠assessing startups through desirability, feasibility and viabilityĀ
⢠what we learn about the paperwork, rigour and timelines of setting up a fundĀ
⢠what it feels like to build a new venture as a three-person founder teamĀ
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We sit down with Ala Amar, co-founder and CEO of Equisy, to unpack why first-time founders struggle with fundraising and how a more structured process can change outcomes. We explore how valuation, pitch deck analysis, and organised evidence help founders and investors move from story to proof faster.Ā
⢠Alaās journey from accounting to startup CFO support and fundraising advisoryĀ
⢠Why non-financial founders often hit a numbers blind spotĀ
⢠What Equisy does for founders, accelerators, incubators and investorsĀ
⢠Moving from narrative to evidence through a structured fundraising journeyĀ
⢠Valuation as education and negotiation support, including pre-revenue contextsĀ
⢠AI pitch deck analysis informed by investor feedbackĀ
⢠Investor screening and due diligence support to save time at scaleĀ
⢠UK SEIS and why systemising the first Ā£250k mattersĀ
⢠How Bristol and university-led ecosystems build stronger regional pipelinesĀ
⢠Practical advice on validating assumptions and defining the right ICPĀ
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We sit down with Jeffrey Faustin to trace how one of the UKās longest-running SEIS funds is built, from the early days of the scheme to the realities of backing pre-revenue founders. We dig into what makes a founder investable, how follow-on EIS conviction works, and why fees and fund structure can make or break an emerging manager.Ā
⢠Jensenās origin story and why early SEIS was differentĀ
⢠why SEIS became a catalyst for UK startups and equity crowdfundingĀ
⢠an agnostic thesis with a net positive filterĀ
⢠why Jensen tends to lead rounds and how angels fitĀ
⢠the two biggest founder deal-breakers: listening and domain expertiseĀ
⢠portfolio strategy across SEIS and EIS with follow-on disciplineĀ
⢠what exit rates and failure rates look like in practiceĀ
⢠the awkward trade-offs in SEIS management fees versus GPLP normsĀ
⢠practical support for first-time founders through networks and guidanceĀ
⢠removing barriers linked to social mobility, trust and friends-and-family capitalĀ
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We talk with Mark, a Dutch angel investor in the Algarve, about how his group backs pre-seed startups in southern Portugal and why sustainability and regional impact drive their decisions. We also unpack what founders get wrong in pitch decks, how AI changes investor evaluation, and why revenue and team quality beat inflated market claims at the earliest stage.Ā
⢠how Sotavento Angels invests in the Algarve with ā¬75k to ā¬150k ticketsĀ
⢠why sustainability and Faro University partnerships shape the thesisĀ
⢠what āarchangelā ownership looks like inside an investor syndicateĀ
⢠portfolio examples across healthtech, food innovation, and algae proteinĀ
⢠the reality of Portuguese public funding schemes and compliance demandsĀ
⢠real estate culture and legal perceptions that affect foreign investmentĀ
⢠building a south Portugal startup ecosystem with accelerators and communityĀ
⢠linking Portugal to London through university networks and demo nightsĀ
⢠entrepreneurship as social mobility and a focus on female foundersĀ
⢠why team, data access, and early revenue matter more than TAM slidesĀ
Connect with Mark https://www.linkedin.com/in/mark-p-haaksman-76512
More about the fund https://www.sotaventoinvest.pt
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We talk with Matt OāDonovan about what it really takes to sell a tech business, then switch viewpoints to what he looks for when investing as a UK angel. We dig into due diligence, founder integrity, SEIS and EIS, and the big open question of exits as AI reshapes software.Ā
⢠Mattās path from telecoms to building Spark Wi-Fi and exiting during CovidĀ
⢠What surprised him most in financial due diligence and how to defend your numbersĀ
⢠Why hype and āhockey stickā forecasts damage trust with acquirersĀ
⢠How angel investors assess founders first, then market, product and competitionĀ
⢠Investing at pre-revenue versus waiting for traction and why AI changes the riskĀ
⢠When SEIS and EIS matter and why they are not the core strategyĀ
⢠Why meeting founders in person still matters even with remote workĀ
⢠How efficient, automated businesses become more attractive acquisition targetsĀ
⢠The human unpredictability inside deals and why there is no one formulaĀ
⢠Best advice to first-time founders: answer the investorās why with honesty and purposeĀ
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We sit down with Michael McDowell from Seed Legals to talk about making early-stage fundraising faster, cleaner, and less mentally draining for founders and funds. We dig into Northern Irelandās startup ecosystem, the reality of SEIS and EIS rounds, and where AI can remove admin without replacing human judgement.Ā
⢠why Northern Ireland produces resilient founders and strong university spin-outsĀ
⢠Michaelās path from commercial roles to crowdfunding and legal techĀ
⢠teaching early-stage basics through Raise Ventures like cap tables and term sheetsĀ
⢠when shutting down early and returning cash can be the most mature moveĀ
⢠what Seed Legals handles across SEIS and EIS documentation and complianceĀ
⢠how funds use the platform for term sheets, negotiation, signatures, and cap table updatesĀ
⢠AI support for founder questions using up-to-date HMRC and Companies House guidanceĀ
⢠why speed matters most at the exact moment founders need to build and sellĀ
⢠the shift in the market towards traction, efficiency, and revenue focusĀ
But come on to your platform and it'll explain it all beautifully and it'll become perfectly clear.
Note: you can also watch these episodes on youtube.com/@canopycommunity617Ā
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Oli from Fuel Ventures unpacks the firm's investment strategy across their pre-seed and seed funds, sharing his personal "Venture Playbook" that guides their decision-making process. He reveals counterintuitive insights about founder profiles and what makes a business truly "VC-able" in today's funding landscape.
⢠Fuel Ventures operates two vehicles: a pre-seed fund (30-40 deals yearly at £250k max) and their flagship seed fund (10-12 deals yearly at £1-2.5 million)
⢠Their investment remit covers marketplaces, platforms and SaaS model businesses across B2B and B2C sectors
⢠Oli's "Venture Playbook" includes eight rules developed through investment experience, including avoiding "mediocre founders with good ideas" and requiring total founder commitment
⢠Previously successful founders often make better investments as they can take bigger risks without worrying about basic financial security
⢠Fuel Ventures prefers observation rights over board seats to better allocate resources across their portfolio
⢠Not all businesses are "VC-able" - venture funding requires potential for £50-100M+ in annual revenue and comfort with burning capital
⢠Different funding sources (angels, corporate ventures, VCs) have fundamentally different expectations and criteria for investment
Know what you're trying to achieve before approaching investors. Save yourself time and effort by understanding if your business truly matches what VCs are looking for or if another funding path might be more appropriate.
Note: you can also watch these episodes on youtube.com/@canopycommunity617
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Cintia, CEO of Core Angels, shares insights into how angel investing communities can democratize early-stage investing while providing powerful frameworks for investment decisions.
⢠Core Angels operates 14 angel funds where investors pool capital and make collective decisions about startup investments
⢠Their book "Angel Investing Explained" aims to break down misconceptions and bring more women into angel investing
⢠Women investors typically gather comprehensive information before investing while men often learn through direct experience
⢠When evaluating startups, the market potential and founding team quality are the two most critical factors
⢠Team dynamics must be complementary with clear distribution of responsibilities across technology, sales, and product
⢠AI is enabling founders to accomplish more with smaller teams but human judgment remains essential
⢠Secondary cities offer promising startup ecosystems with potentially more reasonable valuations
⢠Entrepreneurship serves as a powerful tool for social mobility and regional development
⢠Education is evolving toward experiential learning and human-centric capabilities
⢠First-time founders should carefully consider whether external investment aligns with their goals
Connect with Cintia to learn more about angel investing and Core Angels' community approach to early-stage funding.
Note: you can also watch these episodes on youtube.com/@canopycommunity617
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Marwa shares her unique perspective as both a former founder and current investment analyst at Hatch VC, providing insider insights into what early-stage investors truly look for in B2B SaaS startups.
⢠Hatch VC backs B2B SaaS startups at SEIS and EIS stages, founded by successful entrepreneurs who've exited multiple businesses
⢠72% of Hatch's portfolio companies successfully raise follow-on funding
⢠Three key criteria: founders solving deep pains, clearly defined customer personas, and experienced teams with industry knowledge
⢠Evidence trumps talk - successful founders provide proof of traction through signed contracts, POCs, and quantifiable metrics
⢠Multi-founder teams outperform solo founders who often struggle with burnout and lack of distributed responsibilities
⢠First-time founders should recognize investors back the person as much as the idea
⢠View investor meetings as learning opportunities, not just funding pitches
⢠Building the right community of advisors, co-founders and supporters is crucial for the entrepreneurial journey
If you're building a B2B SaaS startup and looking for investment, connect with Marwa at Hatch VC to explore how they partner with founders to scale from zero to over a million in ARR.
Note: you can also watch these episodes on youtube.com/@canopycommunity617
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Renato shares his journey as an investor in the clean energy space, bringing his unique perspective from corporate venture capital, pan-European investment, and angel investing experiences.
⢠Background in engineering with over 10 years in clean energy investment
⢠Energy sector facing multiple challenges: decarbonization, affordability, reliability, and availability
⢠Team importance varies by stage - critical in early stages, less dominant as companies mature
⢠Different investment vehicles require different approaches but always treated with the same ownership mentality
⢠Energy investments more challenging due to physical nature - "electrons and molecules are not bytes"
⢠Building trust requires putting yourself in others' shoes and understanding their position
⢠Successful exits require careful investor selection and managing expectations about potential failures
⢠Best advice for first-time founders: balance incorporating feedback while staying true to your vision
Note: you can also watch these episodes on youtube.com/@canopycommunity617
From the publisher's feed
Building better relationships between founders and investors.
That's the mission behind Canopy Community and the Investor Circle podcast.
We believe great founders can comeā¦
But too often, investment feels confusing, inaccessible or reserved for people with the right networks, introductions or experience.
We're here to change that.
In each episode, host Stewart Noakes sits down with angel investors, venture capitalists, family offices, fund managers and leaders from across the startup ecosystem to explore what really happens behind investment decisions.
Together they uncover the conversations that rarely happen in public.
- What makes an investor believe in a founder?
- Why do some startups raise funding while others don't?
- How do experienced investors assess opportunity, risk and character?
- What does a great investment relationship actually look like?
These aren't pitch competitions. They're honest conversations about trust.
Every guest brings a different perspective. Some have built and exited companies before becoming investors. Others manage funds, support founders or shape the wider investment ecosystem.Ā
Each conversation reveals how experience, judgement and empathy influence every investment decision.
Our hope is simple.
One conversation at a time, we want founders to better understand investors, and investors to better understand founders.
Because raising investment isn't simply about finding capital.
It's about building confidence. Building credibility. And building relationships that can last for many years.
Whether you're validating your MVP, finding customers, preparing your first funding round, investing through SEIS, launching your own fund or simply curious about how early-stage investing really works, Investor Circle shares practical lessons from people who have built businesses, invested their own money and experienced both sides of the table.
The conversations go beyond term sheets and valuations.
They explore integrity, due diligence, storytelling, resilience, customer validation, exits, AI, governance, failure, and the decisions that shape successful companies long before the investment is made.
Produced by Canopy Community, one of Europe's leading startup communities, Investor Circle is part of a bigger mission:
To leverage entrepreneurship as a tool for social mobility by making investment more transparent, more relatable and more accessible to the next generation of founders and investors.
Because every investment starts long before money changes hands.
It starts with curiosity.
It grows through trust.
And sometimes, one conversation is all it takes for a founder to find belief, or for an investor to discover the person they've been looking for all along.
šļø Follow Investor Circle for new episodes as they drop.
š± Learn more about Canopy Community:Ā https://www.canopy.community/
š Connect with Stewart Noakes: https://www.linkedin.com/in/stewartnoakes/
šŗ Watch every episode on YouTube: https://www.youtube.com/@canopycommunity617
#InvestorCircle #AngelInvesting #EarlyStageInvesting #SEIS #FounderFriendly #StartupInvestment #FirstTimeFounder #StartupFunding #VentureCapital #CanopyCommunity #SocialMobility #Innovation #MVP #Validation #FollowYourDreams #IfNotNowThenWhen #Tribe