What makes something valuable? To find the answer, we tell the story of De Beers — the multinational diamond company that built the most successful monopoly in modern history. Along the way, we speak with Kevin DeMeritt, founder of Lear Capital, one of America’s largest precious-metals firms. What we uncover is striking: many of the things humanity has prized were never inherently valuable at all — their value was manufactured. Presented by The Licorice Guy.

What Makes Something Valuable? (Part Two) airs Tuesday, January 13th, 2026. 

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