What Makes The Most Effective Advertising Agencies So Effective - Walk And Talk, Sofia, Bulgaria

I've been interviewing chief strategy officers from some of the world's most effective advertising agencies according to the Effie Index. Many of them contributed to our recent report What Strategists Want From Work. I'll share the interviews via the Sweathead podcast in June.

In short–and perhaps this is merely a truism as well as a self-fulfilling prophecy that doesn't feel insightful:

The world’s most effective ad agencies are built for effectiveness.

1. They have a clear and compelling ambition,
2. They’re self-improving organisms that value learning, and
3. Everything and everyone is in service of doing something that’s never been done before, and
4. Obviously, they track and count everything they do.

Read it here: https://www.instagram.com/p/CsTaLuuI8CY/