I promise you - it doesn’t matter who else is out there offering what you are offering. It doesn't even matter if their stuff looks better than yours. 

• What matters is you. 
• How you show up
• How you explain your expertise
• How comfortable you make your client feel 
• How much they trust you

I can tell you this from experience. If you understand your target market and the mums you serve, and you speak to them (I covered this is more detail in episode #2) I promise, it will not matter what anyone else is doing around you, YOU are the point of difference.