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There was a time, not so long ago, when I believed with all my heart that the key to being a successful business owner was about acquiring more skills and information.

It’s a seductive promise: learn more and you’ll have more money and success. It’s especially seductive if your success is based primarily on your reputation as an expert or your mastery of a particular skill.

I’ve found, however, that after a point, what you know is far less important than who you are.

Here's what I learned when a client engagement did NOT go well.

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My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.