Welcome to What Matters Now, a weekly podcast exploration into one key issue shaping Israel and the Jewish World — right now.

It is nearly two weeks since parents Jon Polin and Rachel Goldberg have heard from their son, Hersh Goldberg-Polin, 23, missing since October 7, when Hamas terrorists descended upon the Supernova desert rave and proceeded to massacre at least 260 people, taking others captive.

Goldberg-Polin was last seen in a field shelter where he and other partygoers had fled, trying to escape the falling rockets and Hamas gunmen.

For the last 13 days, Hersh's parents have veered from horror and fear to a calm determination as they, assisted and supported by a cadre of family and friends, launched an international media campaign to find out every detail available about Hersh, and hopefully save him, and the other nearly 200 Hamas hostages.

Times of Israel culture editor Jessica Steinberg, a personal friend of the family, visited their home -- turned into a campaign headquarters and war room in the drive to find any and all details about their son, Hersh.

As news of the Hamas atrocities continues to unfold, we ask Rachel Goldberg, what matters now.

What Matters Now podcasts are available for download on iTunes, TuneIn, Pocket Casts, Stitcher, PlayerFM or wherever you get your podcasts.

IMAGE: This undated photo provided by Rachel Goldberg shows her with her son Hersh Goldberg-Polin. (Courtesy of Rachel Goldberg via AP)

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