On today's episode of the Spapreneur® Podcast, we have guests who are experts in retail management and marketing. Mark Kinsley is President and CEO of Englander, a top-15 US mattress company founded in 1894. Mark Quinn is the Co-Founder of Spink & Co, Farm-Grown Beds, and the VP of Key Accounts and Marketing for Sherwood Bedding. Together, they are "Dos Marcos," and they're talking about their new book titled Come Back to Bed: Attract More Foot Traffic and Make People Fall in Love With Your Store. 

Topics Covered

• We're in the life improvement business
• What transition is happening in your client's life
• Building a Referral Based Business
• Entrepreneurs Solve Problems
• If they don't feel anything you don't have a relationship
• What Christmas tree sales can show us about sales
• Create little moments of surprise and delight throughout
• Why you should form a relationship with a local mattress store
• Why shop local works to promote your business
• Make sure the values match your brand
• Why Covid allows you to be more creative
• What brings you in today?

Resources Mentioned

• Come Back to Bed
• Mattress Podcast
• Talk Triggers
• The Coaching Habit