In this episode, Adam Mansfield shares unfiltered insight into what Microsoft customers actually want from Microsoft heading into 2026. Drawing on conversations with CIOs and senior business leaders, Adam explains growing frustration around forced upgrades, E5 and Copilot pressure, Azure commitments, and pricing tactics that prioritize vendor outcomes over customer value.This discussion focuses on the importance of value-based selling, customer listening, transparency, and trust. If you manage Microsoft licensing, negotiate enterprise agreements, or are responsible for Microsoft strategy, this video highlights the critical mindset shift Microsoft customers expect.

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