NP Local

What Motivates Those Who Give?

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Have you ever wondered what drives people to make a gift - even a really big gift? In this short episode, Cass and Niermann discuss reasons why people give, and the emotional connections with, and benefits to, those who give.


Episode Highlights:

  • Exploring the connection between emotions and decisions to donate to charity
  • Discussing personal updates and the hosts' experiences with philanthropy
  • Delving into new research suggesting pre-giving emotions influence charitable actions
  • Analyzing the shift in motivations for giving, highlighting the role of emotion over the past decade
  • Reflecting on the impact of societal changes on philanthropic behaviors
  • Examining academic debates around the 'warm glow' theory versus preheating effects in giving
  • Concluding thoughts on the reciprocal benefits of giving and its implications on personal legacy


    • Key Quotes:

    • “As a fundraiser, I want people to feel good about supporting our organization. I want them to have a warm glow if you will, but I really want the person that is inherently generous. That fundamentally believes in our mission and, and knows and trusts that we're going to make an impact.” - Scott Niermann
    • “Anything we can do on this podcast to inspire more people, any donors, any board members listening out there, this is good for them. So you're right. There is a reciprocity. There is a benefit to all of this, whether you need to decrease cortisol, whether you need to feel better about your place on the planet.” - Scott Niermann


      • Resources Mentioned:

      • Reach out to Jason Cass
      • Reach out to Scott Niermann - Scott can assist with church, nonprofit, and commercial insurance in Tennessee and Georgia.
      • The Insurance Alliance serves organizations in Illinois, Missouri, Indiana, Kentucky, and Wisconsin.
      • Niermann Coaching and Consulting
      • NP Local Podcast


        • Featured article:

        • People who donate to charity seem to have one thing in common
        • Bank of America/Merrill Lynch study on high net worth philanthropy
        • The Health Benefits of Volunteering: A Review of Recent Research
        • The Health Benefits of Giving Back
        • I Like Giving - Book
        • I Like Giving - Website
          ...more
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          NP LocalBy Jason Cass & Scott Niermann

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