The Nonprofit Show

The nonprofit landscape is evolving at lightning speed, and Classy.org’s Social State of Giving Report provides essential insights to navigate these changes. Based on a survey of 1,000 individuals, this groundbreaking study digs into donor behaviors across generational lines, offering invaluable guidance for nonprofits eager to engage better with donors today and tomorrow. The findings underscore the distinct giving habits of Boomers, Gen X, Millennials, and especially Gen Z—the future philanthropic powerhouse predicted to hold $12 trillion in wealth by 2030.

Among the eye-opening insights, Gen Z stands out. This digital-first generation is 10 times more likely than Boomers to share donations on social media, and 41% report being inspired to donate based on social media activity—a behavior that nonprofits cannot afford to ignore. As Michelle Boggs, Classy’s Executive Nonprofit Industry Advisor, explains: “Sharing drives action. It’s not just a post; it’s an invitation for others to act.”

The report also highlights the rise of “impact creators”—trusted individuals on platforms like TikTok and Instagram who inspire followers to donate directly through their campaigns. Over half of Gen Z respondents trust these creators to make donations on their behalf, a testament to the power of personal connection and digital trust.

Host Julia Patrick summed up the report’s transformative potential: “This isn’t just a shift in behavior—it’s a revolution in how we connect, inspire, and engage across generations.”

This report isn’t just data—it’s a roadmap for adapting to seismic shifts in philanthropy, equipping nonprofits to reach new heights.

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Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!
12:30pm ET 11:30am CT 10:30am MT 9:30am PT

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For nonprofits: rethinking year-end employee perks to boost morale, engagement, and retention. Host Julia Patrick sits down with recruitment expert Dana Scurlock, Director of Recruitment at Staffing Boutique, to explore creative and impactful ways nonprofits can show gratitude to their teams during the holiday season.

Dana, with her 18 years of experience in nonprofit staffing, shares creative and clever tips on holiday parties, unexpected perks, and the value of expressing gratitude. As Dana states, “The holiday party is not just a party; it’s a way to galvanize the team, reinvigorate the mission, and celebrate progress.” She elaborates on the importance of making such events meaningful—balancing fun with professional acknowledgment.

The sparkling conversation also shows how small gestures like giving employees unexpected time off or offering practical rewards, such as grocery gift cards, can leave lasting impressions. Dana offers, “It’s not about cash bonuses; it’s about showing your staff they’re valued in creative, meaningful ways.” Julia and Dana also talk about engaging employees through acts of service or volunteer days, which can strengthen team bonds and renew a sense of purpose.

For nonprofits, this is a treasure trove of ideas on leveraging year-end activities to boost team spirit without breaking the bank. You’ll pickup some great ideas on how to incorporate gratitude, thoughtfulness, and creativity into your employee engagement strategy and enter the new year with a rejuvenated team.

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Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!
12:30pm ET 11:30am CT 10:30am MT 9:30am PT

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Visit us on the web:The Nonprofit Show

In the nonprofit world, the final stretch of the year is a critical time to engage donors and maximize fundraising efforts. Muhi Khwaja, founder of Nonprofit Solutions LLC, provides strategies to make the most of this giving season!

Muhi starts with “it's never too late” to activate year-end strategies, even for smaller nonprofits. Highlighting techniques like leveraging board matching gifts and donor segmentation, he stresses the importance of storytelling and direct outreach. For example, showcasing 100% board participation in matching gift campaigns not only inspires confidence but encourages lapsed donors to reengage.

This informative session also explores the power of ‘Giving Tuesday’ as a launchpad for campaigns. Muhi reveals how early, segmented efforts can cut through the noise of donor inboxes and shared practical tips for retaining donors. As he explains, understanding donor preferences is essential, as “every donor is different, and your strategy should reflect that.”

Even underprepared nonprofits can take simple steps, like focusing on high-impact donors or prioritizing personal outreach, to make a meaningful difference. Whether it's through direct mail, email campaigns, or leveraging donor-advised funds, nonprofits can still make the most of the year-end giving season.

Key Takeaways you’ll find on this episode:

Storytelling Matters: Craft compelling, donor-focused stories that emphasize your mission and impact.

 Engage Boards: Utilize board members for matching gifts and donor outreach.

 Plan for Year-Round Giving: Giving Tuesday is a tool, not the strategy.

#YearEndGiving #Nonprofitfundraising #GivingTuesday

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Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!
12:30pm ET 11:30am CT 10:30am MT 9:30am PT

Send us your ideas for Show Guests or Topics: [email protected]
Visit us on the web:The Nonprofit Show

Diversity, Equity, and Inclusion (DEI) in fundraising is more than a trending buzzword—it’s a litmus test for the values driving nonprofit organizations. In this eye-opening discussion between Julia Patrick and Tony Beall, the hosts confront the nonprofit sector’s struggle to break free from its traditional donor stereotypes. Tony launches the discussion with, "DEI is not a project or program—it’s norms and culture. It has to breathe within every facet of your organization, starting at the top." The conversation unearths the uncomfortable truth that many nonprofits continue to approach philanthropy with a narrow focus on wealthy white donors, sidelining diverse voices.

Julia highlights a glaring oversight, recounting her shock at boards serving predominantly Hispanic communities yet lacking Spanish-speaking members. "How can you make decisions for a population whose language you don’t even speak?"  Her hard-hitting critique calls out the urgency for inclusivity in nonprofit leadership.

Tony provides actionable insights, championing “donor equity,” which shifts the focus from the dollar amount to donor engagement. He recalls the transformative impact of inclusive marketing materials, such as showcasing individuals using adaptive devices—a step that left him "teary-eyed." The key takeaway you’ll get? Representation matters at every level, from boardrooms to promotional campaigns.

The dialogue pushes organizations to adopt DEI as a core value, not just a fleeting initiative. "Call it out when it’s missing, celebrate when it’s present," Tony says, reminding nonprofits that fostering inclusivity requires persistent advocacy and intentionality.

You’ll discover how this conversation is both a wake-up call and a road map for nonprofits eager to build authentic, inclusive relationships with their donors and communities. Let’s move beyond checking boxes—this is a chance to redefine the future of fundraising.

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Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!
12:30pm ET 11:30am CT 10:30am MT 9:30am PT

Send us your ideas for Show Guests or Topics: [email protected]
Visit us on the web:The Nonprofit Show

Hiring a development director is one of the trickiest challenges nonprofits face today. With an average tenure of just 16 to 18 months, it’s no wonder organizations struggle to build sustainable fundraising programs. In this lively conversation, special guest Ellen Heydon, along with co-hosts Julia Patrick, Wendy Adams, unpack the harsh realities—and promising solutions—of hiring and retaining top talent. This eye-opening discussion offers actionable steps to address turnover, build fundraising cultures, and set realistic expectations. It’s a must-watch for you if you’re serious about nonprofit fundraising.

Ellen, of Excellent Designs LLC, doesn’t sugarcoat the problem: “It takes three years to build a successful fundraising program, but most development directors don’t even make it past the first 18 months.” Ellen launches right into the importance of creating a supportive infrastructure before hiring, including executive directors mastering the basics of fundraising themselves.

Wendy, reflecting on her 12+ years of nonprofit experience, adds in about the need for preparation. “Expectations must be coupled with a plan. You can’t just say, ‘We want 10% growth.’ How? From what?”

The trio share several practical strategies, such as conducting SWOT analyses to set realistic benchmarks and involving board members in fundraising education. “Put them in the room,” Wendy urges, “Let them hear from the sector—not just you.”

Continuing, Ellen challenges nonprofits to rethink their culture. “Fundraising isn’t transactional; it’s relational. If we’re not investing in relationships, we’re just following the norm—and failing.”

Reach out to Ellen: ExcellentDesignsLLC.com

#NonprofitHR #FundraisingStaffing #DevelopmentDirectors

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Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!
12:30pm ET 11:30am CT 10:30am MT 9:30am PT

Send us your ideas for Show Guests or Topics: [email protected]
Visit us on the web:The Nonprofit Show

Skills-based volunteering (SBV) is revolutionizing nonprofit support by channeling corporate talent into impactful missions. Rachel Hutchisson, CEO of Common Impact, explains how SBV connects companies with nonprofits to create sustainable change. As Rachel begins, "Generosity comes in all forms, and giving your time and skills is a hugely significant way to show generosity."

This innovative conversation reveals how SBV moves beyond traditional volunteerism. Instead of simply painting fences, volunteers use professional skills—whether in marketing, HR, or technology—to solve critical nonprofit challenges. From helping organizations like Welsh Women’s Aid select the right CRM system to assisting North Texas nonprofits with financial forecasting, the focus is on lasting value. "Skills-based volunteering creates deeper, meaningful engagement," Rachel shares with host Julia Patrick.

SBV also builds a symbiotic relationship between nonprofits and corporate teams. Rachel describes how,  "It builds pride, longevity, and leadership skills among employees, while allowing nonprofits to stretch their limited resources." Companies foster loyalty and brand alignment among employees, while nonprofits gain solutions that bolster their missions.

As you will see and hear, Rachel wisely advises, "Planning and relationship-building are essential. Nonprofits need to be ready to engage, while companies must align their CSR goals with meaningful opportunities."

 #SkillsBasedVolunteering #NonprofitImpact #CorporateSocialResponsibility

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Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!
12:30pm ET 11:30am CT 10:30am MT 9:30am PT

Send us your ideas for Show Guests or Topics: [email protected]
Visit us on the web:The Nonprofit Show

Planning for an uncertain future is daunting. Nonprofits must prepare not just to react but to lead. Jennifer Alleva, CEO of Your Part-Time Controller, highlights the necessary steps for nonprofit leaders.  Jennifer shares her expertise, addressing workforce challenges to leveraging strategic planning, and emphasizing a proactive approach rooted in mission-driven leadership.

Jennifer starts with clarity; “Focus on your purpose and mission… collectively we will get through these uncertain times together.” Whether it’s adapting to shifts in tax law, addressing workforce challenges, or leveraging technology without losing the human connection, shares advice for organizations to anchor themselves to their values and goals. She also underlines the value of leadership: “Develop power skills for everybody in your organization. Treat all staff members as leaders.” Her perspective reframes professional growth as a cornerstone for navigating challenges such as staffing shortages and technological evolution.

With host Julia Patrick, the duo discuss how nonprofits must prepare for upcoming trends, like donor-advised funds, changing tax laws, and the growing importance of data visualization. A tested method of communication, she adds, “Tell your story in the best way possible… combine data and visuals to communicate impact effectively.”. This can not only simplify complex financial info, but also strengthen connections with funders and other stakeholders.

You’ll gain a lot from this enlightening conversation--helping you prepare your nonprofit for 2025 and further.

Find us Live daily on YouTube!

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Find us Live daily on X: @Nonprofit_Show

Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!
12:30pm ET 11:30am CT 10:30am MT 9:30am PT

Send us your ideas for Show Guests or Topics: [email protected]
Visit us on the web:The Nonprofit Show

The most pressing issues and trends that shaped the nonprofit sector in 2024. With a blend of expertise and passion, Jennifer Alleva, CEO of Your Part-Time Controller, unpacks the year’s most impactful topics, including strategic planning, AI integration, cybersecurity, and the ongoing challenges in nonprofit staffing and financial management.

Jennifer opens this energizing conversation, hosted by Julia Patrick, with an inspiring reflection on strategic planning, emphasizing its importance even in uncertain times. “A plan is like charting your way to the moon; you may never get there, but it guides your direction,” she says, advocating for alignment between leadership, staff, and the mission. She reveals how YPTC embraced a collaborative process involving their entire senior management team to create a robust five-year strategic plan—a model any nonprofit can follow.

On the role of AI, Jennifer strikes a balance between innovation and humanity. She explains how YPTC established an AI Solutions and Training department led by a dedicated expert, ensuring ethical and effective use of AI tools. “Use AI to speed our work, but never forget the human side of things,” she advises, urging nonprofits to adopt this transformative technology responsibly to enhance efficiency and tackle staffing shortages.

Cybersecurity, another hot topic, takes center stage as Jennifer points to the growing risks nonprofits face in protecting sensitive donor & organizational data. “Your reputation is at major risk if you have a security breach,” she warns, advocating for multi-factor authentication, regular backups, and robust staff training to mitigate threats.

Jennifer inspires nonprofit leaders to embrace change, adopt innovative solutions, and prepare for the future while staying grounded in their mission. This is the first of a two part series. Next she takes us forward with her forecast for the big issues of 2025!

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Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!
12:30pm ET 11:30am CT 10:30am MT 9:30am PT

Send us your ideas for Show Guests or Topics: [email protected]
Visit us on the web:The Nonprofit Show

The world of grants for nonprofits, with Julia Patrick and Tony Beall, in a dynamic Fundraisers Friday learning episode, “Grant Writing and Readiness.” Packed with actionable and powerful takeaways, this informative conversation is your gateway to mastering the art and science of grant writing, regardless of your nonprofit's size.

Julia kicks off with a wise reminder: “Grant writers are amazing human beings—they’re the oil in the machine of nonprofit success.” From there, Tony, aka “Mr. Nonprofit Consultancy,” shares his expertise on navigating grant cycles, taking some of the mystery out of the intimidating grant process, and showing how to leverage those relationships for long-term success. He offers up, “A grant is the perfect combination of style and substance. It needs to tell a story and evoke an emotion while delivering hard data and measurable outcomes.”

Key points thoughout the conversation include understanding the importance of grant cycles, the benefits of digitized grant portals, and how to handle rejection with grace and determination. Tony speaks to the value of collaboration: “Funders are looking for solutions that make the most impact—building relationships and collaborating with other organizations can open doors you never anticipated.”

Whether you're crafting your first grant application or refining your strategy, this episode offers insights to transform your approach.

 #NonprofitGrants #FundraisingFriday #GrantWritingTips

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Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!
12:30pm ET 11:30am CT 10:30am MT 9:30am PT

Send us your ideas for Show Guests or Topics: [email protected]
Visit us on the web:The Nonprofit Show

This is a roadmap for nonprofits aiming to elevate their storytelling, create more lasting connections with audiences and boost their impact.

You’ll unlock the power of storytelling through video with Kalei Beamon of Lanakila Productions! In this high level learning session, Kalei, a video producer with decades of experience, shares the secrets to impactful video storytelling tailored for nonprofits. Kalei emphasizes that planning is everything, stating, “A great story is based on having an emotional connection.” She outlines strategies for finding the human element in every story—whether it's highlighting a beneficiary, showcasing a volunteer's journey, or spotlighting the community impact.

Kalei also covers the importance of shot variety, from wide shots to intimate close-ups, to keep viewers engaged. “The more specific you can get with a story, the more memorable it becomes,” she says, stressing the role of details in forging emotional connections. For nonprofits, video is not a one-shot wonder; it’s a versatile tool. Kalei explains how-to leverage footage for year-end sizzle reels, PSAs, and even long-form fundraising campaigns.

Host Julia Patrick describes some of the challenges nonprofits face, like making guests feel comfortable on camera. Kalei’s approach? Build trust and reassure them: “We’ll edit it to highlight your best self,” she promises.

If you’ve been struggling with the quality of your video work, pay close attention to Kalei’s words of wisdom. Learn more about Kalei: https://VideoStorytellingForNonprofits.com

#VideoStorytelling #Nonprofitmarketing #StorytellingTips

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Our national co-hosts and amazing guests discuss management, money and missions of nonprofits!
12:30pm ET 11:30am CT 10:30am MT 9:30am PT

Send us your ideas for Show Guests or Topics: [email protected]
Visit us on the web:The Nonprofit Show