Most businesses think managed service providers are just IT support. The right MSP relationship is something far more strategic — and choosing the wrong one costs more than the contract.

Keith Daser talks with Dustin Cassar, a managed services veteran with over two decades in the industry, about what MSPs really are, how their value has evolved since the early 2000s, and what businesses need to look for when selecting a technology partner. The conversation covers everything from the most common misconceptions about managed services to a real-world $500,000 business email compromise that proper security awareness could have prevented.

Topics covered:

• What a managed service provider actually does — and what it doesn't do
• How the MSP model evolved from break-fix IT to strategic trusted advisory
• The most common misconceptions businesses have about managed services
• How to evaluate and select the right MSP for your organization
• What MSP contracts should and shouldn't include
• How AI and cybersecurity are reshaping the managed services industry
• A real-world $500K business email compromise case study and what it teaches

Find Dustin on LinkedIn: https://www.linkedin.com/in/dustincassar/

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If you believe you deserve more from your technology partnerships – connect with the team at:
https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtube

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.

This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com

Support the show

Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. 

If you believe you deserve more from your technology partnerships – connect with the team at:
www.deliverdigital.ca

This episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. 

Find the team at Social Launch Labs at:
www.sociallaunchlabs.com