Channel Partners 2025 Podcast | Technology Reseller News

"Strategy will always be more successful than spray-and-pray." Charlene Ignacio, CEO of Fornix Marketing, joins Doug Green of Technology Reseller News for a frank and lively conversation about what not to do at your next trade show. From booth blunders to dress code disasters, Ignacio shares practical, no-nonsense advice gathered from decades of real-world event experience.

Charlene and Doug break down the biggest mistakes companies make—from distracted booth staff glued to their phones, to confusing messaging and undertrained teams. She emphasizes the importance of thoughtful pre-show planning, understanding your ideal customer profile (ICP), and staffing your booth with purpose and intention. “This is a stage,” she says. “When you're representing your company, you should look, act, and speak the part.”

Ignacio also introduces best practices for managing booth traffic, developing a lead follow-up strategy, and ensuring your investment in event marketing translates to real business value. Fornix Marketing, with its deep roots in marketing strategy, channel development, and go-to-market execution, offers tailored support for MSPs, vendors, and global brands entering the U.S. market.

Whether you’re a seasoned exhibitor or new to the show floor, this podcast is a must-listen for teams looking to maximize ROI and avoid common pitfalls at major industry events.confere