Websites are crashing from online traffic, and products are running out of stock! By now, you've probably received a ton of emails and scrolled through ads offering insane discounts.  It's that time of year again when business owners and consumers participate in the biggest holiday sales. If you're a business owner, you must be excited about the influx of cash that you will get. But have you thought about how this will affect your long-term goal? In this episode, Bob presents the painful truth about holiday sales and their impact on most businesses, especially gyms. Tune in to discover how you might be cannibalizing your recurring revenue and devaluing your service by offering huge discounts.

“Do the opposite of what everybody else is doing.” 

- Bob Thompson

In This Episode:

0:00 It's that time of the year again (got any deals?)

1:57 The psychology behind people's buying decisions 

2:25 Why you need to rethink your vision for your business

5:04 How the largest sales months lead to the worst cash position 

7:40 Bob speaks from his experience offering holiday sales

12:21 Businesses that would benefit from recurring revenue over instant revenue

13:59 Do this instead of discounting your prices

19:12 Are you attracting the right people to your ecosystem

21:23 How to create holiday offers that do not devalue your service

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