By Bob Thompson
5
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The podcast currently has 19 episodes available.
How do you get quality leads? Whether you’re a new entrepreneur or a seasoned business owner, your business needs conversions. It's that simple. Lead generation is vital to a thriving business and is key to every successful marketing strategy. One way to generate leads is to run paid ads. But how much money should you allocate? How would you know if the numbers are good? How can you reduce your ad spending? Planning your ad strategy can seem a little daunting when you’re just starting with advertising. So here's Bob to share the lessons he learned from running a million dollars worth of ads (specifically FB ads). Get ready to learn what metrics to look out for and what's working right now in today's episode of Unleashing Greatness.
“If you haven't had success with Facebook traffic yet, do not give up.
It still works really well; you just have to know what you're doing.”
- Bob Thompson
In This Episode:
0:00 The result from a million-dollar ad spend
2:14 Is Facebook still a great way to generate traffic?
3:20 Two things to look for when running FB ads
6:35 Four key areas that influence your lead flow and cost per lead
7:59 What you can do if the numbers are off
11:41 Factors that contribute to the success of your lead generation
13:12 A simple yet effective ad copy framework (Tease-Please-Seize)
14:52 How organic content affects your traffic
15:17 Learn how to improve your landing page conversion
17:30 This is how everything comes together
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January is an excellent time for gym businesses. People have just started new goals, and getting more fit and healthy is at the top of the list. For gym owners, it's a great time to bring in new customers and reconnect with former customers. Of course, you should keep your current customers engaged. In this episode, Bob shares what his team is doing to continue growing their business. The simple strategies presented here also apply to other businesses. With practical demonstrations from Bob, you can never go wrong.
“If you have a business, you want to get NEW customers, and you want to get REPEAT customers.”
- Bob Thompson
In This Episode:
0:00 What this episode is about
2:18 Two ways to bring in customers right now
4:58 Three areas you can focus on to increase revenue
7:25 What is Legion doing right now
9:10 What you can do to keep current customers
11:06 A practical demo from Bob on why you need to keep existing customers
13:19 What are you doing to bring back former customers, and how often should you reconnect with them
14:38 Learn from Legion's text and email promo launches
18:47 Simple strategies that work
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Are you looking for a new business venture? Among the many profitable industries out there, the global skincare market is perhaps one of the most lucrative. Experts predict that it will be worth around $200.25 billion by 2026. That’s an incredible opportunity for entrepreneurs interested in launching a skincare brand.
Although the skin care industry is competitive, it has plenty of room for new players. And Bob is in the right direction. After all, fitness gyms, supplements, and skincare products contribute to a holistic approach to transformation. So tune in to hear how Bob plans to unleash this next great project with his expert business partner.
“When I launch my product, it has to be the best.”
- Bob Thompson
In This Episode:
0:00 What does a burly bearded man know about the skincare industry
0:48 Who is the driving force behind Bob’s skincare brand
1:51 Uncovering an unsolved need
4:23 Know your target audience and market potential
6:17 Market research and finding the right manufacturer
7:55 The difference between white label vs. custom formula
12:03 How does your risk-reward analysis look
14:21 Learning the basic framework for launching a product
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As an entrepreneur, you should know that time literally means money. That means you have to make the best use of every minute of each day doing things that move your business forward. However, there are other things in life that deserve your attention -- perhaps more important than making money. It could be enjoying the day with your family, volunteering at a charity, or pursuing a passion project (or just hanging around with your dog!). So, how do you get more done in less time? Bob shares his simple 3-part process in this episode.
“You don't have to wake up early to do things; you just have to structure your days.”
- Bob Thompson
In This Episode:
0:00 What's so great about being an entrepreneur
1:08 Why would you want to get more done with less time
3:29 How you can structure your days to get things done
5:10 This step is so simple, but it actually works
6:27 What are the two key things you absolutely must do to grow your business
12:18 What are the things you don't have to do (this is as important as knowing the things you have to do)
14:25 Recap of the 3-part process that Bob follows
16:01 It's the best thing you can do in your entrepreneurial journey
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As we approach the end of another unique year, many people are taking a good look at the past year to plan for the new year. Most successful entrepreneurs get into the habit of preparing themselves in the current year for the coming year. And Bob is no exception. Bob lets us in on the key takeaways from the 2-day Legion Convention with his franchisees and business partners in today’s episode. The lessons from Legion are also applicable to other businesses. Because of how Bob looks back to look ahead, we can expect some really cool new things from Legion in the years to come. What about you? Are you ready for 2022?
“The numbers tell the real story.”
- Bob Thompson
In This Episode:
0:00 A 10,000 FT. view of what transpired in this exclusive event
2:21 Simplicity beats complexity (as they always say, KISS should do it)
3:04 Legion Business Cycle (you can never go wrong with this simple cycle)
5:29 Always look at your numbers (they tell you the real story)
9:05 Consider The Profit First Method and why you should build your business to sell
11:29 Develop an abundance mindset (there's plenty of money out there!)
13:09 Recap of the key takeaways (in case you're in a hurry)
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If you want to start your own business, franchising can be a viable alternative. With franchising, you're getting an established business framework, systems, and processes plus ongoing guidance. And, if you are a business owner who wants to scale fast with minimal to no capital outlay, then you can welcome franchisees into your business. But you have to understand that being a franchisor is very different from being an entrepreneur.
Whichever side you may be on right now, there's a lot you can learn from this conversation between Bob and franchising expert Erik Van Horn. With over 20 years of experience, Erik shares some of the secrets he used to build 6 brands in 30 locations and help 1,000 people achieve their success in franchising.
“I'd rather be in a killer market that's out of state where I can travel to vs. being in a weaker market that's in my backyard.”
- Erik Van Horn
In This Episode:
0:00 Meet franchising expert Erik Van Horn
6:17 What Erik shifted his focus from real estate investing to franchising
10:12 What you should look for when considering a franchise
13:11 Benefits of the fitness franchise concept
16:15 Erik's recommendations for growing franchise businesses
19:40 Analyzing franchise markets
21:33 How franchisors should think about their exit strategy
23:57 What to look for when evaluating brands for franchising opportunities
28:17 The different stages of franchising (and the risks involved)
33:50 Can you effectively perform the role of the franchisor and entrepreneur (or should you focus on just one)
36:20 How to provide the best support to your franchisees
40:35 Erik's BIG advice for those who want to learn about franchising and business in general
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Some people want to have everything planned out before starting, while others believe you don't need to have everything figured out. You just have to be passionate and be willing to learn and adjust as you go. So which one are you?
Today on Unleashing Greatness, Bob interviews Andrew Fitzpatrick, part of the Legion Franchise Team and Legion West Chester gym co-owner. Andrew was part of the early days of Legion until he took a hiatus, then came back. They talk about their lessons, from running a gym to training franchise owners. What they discuss applies not only to gym businesses but also to most service-based businesses.
Get some inspiration from today's conversation between Bob and Andrew as they talk through righting the wrongs.
Own a Legion: https://legiontransform.com/
“Being clear with your expectations is half the battle.”
- Andrew Fitzpatrick
In This Episode:
0:00 Meet today's guest, Andrew Fitzpatrick
8:34 How to determine if a location would be profitable
15:34 How Andrew's mindset has changed over the years
20:03 Passion and a desire to help people will help you get started (even if you don't have a business background)
25:55 How Andrew transformed his facility, which is the physical manifestation of the business
30:33 A micro gym is not a passive investment -- you have to be there!
34:08 Why franchise locations need leadership teams and your presence
37:41 Expectation setting and communication is different from micromanaging
42:06 Are your priorities in the right place
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It's December, and a lot of people are distracted by holiday preparations. It's usually the month where gym owners generally see a dip in revenue because members stop going to the gym. Instead, they are traveling to visit family and friends or busy catching up on other goals before the year ends. So, some gyms close in December and just reopen in January. But it doesn't have to be that way.
In today's episode, Bob shares three actionable ways for gym owners to win December. These tactics are the same ones that he uses for his gyms, and they actually work! So don’t be crushed by the holidays. Instead, learn to smash the holidays.
“You have to give people a reason to sign up.
Give them a great reason to take the next step.”
- Bob Thompson
In This Episode:
0:00 How gyms can win December
0:59 Three key areas you need to focus on
2:21 Launching an internal promo to keep your current members coming
7:53 External offers and cool seasonal promos to bring in new people
8:56 Sample challenges and tactics you can try to keep members engaged
10:15 It's a great time to continue running ads (even when others are pausing their ad campaigns)
11:40 Don't be caught in the “money later” effect of advertising
14:13 How to make December an absolutely fantastic month for your gym
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Websites are crashing from online traffic, and products are running out of stock! By now, you've probably received a ton of emails and scrolled through ads offering insane discounts. It's that time of year again when business owners and consumers participate in the biggest holiday sales. If you're a business owner, you must be excited about the influx of cash that you will get. But have you thought about how this will affect your long-term goal? In this episode, Bob presents the painful truth about holiday sales and their impact on most businesses, especially gyms. Tune in to discover how you might be cannibalizing your recurring revenue and devaluing your service by offering huge discounts.
“Do the opposite of what everybody else is doing.”
- Bob Thompson
In This Episode:
0:00 It's that time of the year again (got any deals?)
1:57 The psychology behind people's buying decisions
2:25 Why you need to rethink your vision for your business
5:04 How the largest sales months lead to the worst cash position
7:40 Bob speaks from his experience offering holiday sales
12:21 Businesses that would benefit from recurring revenue over instant revenue
13:59 Do this instead of discounting your prices
19:12 Are you attracting the right people to your ecosystem
21:23 How to create holiday offers that do not devalue your service
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Many successful business owners reach a point where they need to expand their business. However, growing your business comes with challenges like more work, more stress and usually requires more capital, especially when it's a brick and mortar business like a fitness gym. Some options for business expansion include opening new locations, finding new investors, or forming partnerships. Another option that can be very cost-effective yet highly effective is franchising your business. That's what Bob decided to do in 2017. In this week’s episode, learn from Bob's Legion Fitness Franchise experience and see if this route works for you.
“Oftentimes, businesses don’t have to be complicated; they just have to make sense.”
- Bob Thompson
In This Episode:
0:00 It's time to scale the business
2:52 Should you work with a consulting group or learn from a mentor?
5:19 Go slow in the beginning and get your processes in place
6:22 What is the hockey stick effect and is it a good indicator of success?
6:56 Is franchising the right path for your business?
8:11 Another big reason why Bob decided to franchise his gym
9:24 Awarding multiple franchise locations
12:40 Gym owner vs. franchise owner (can you effectively do both?)
15:00 The current state of Bob’s franchisees and what are the next steps
20:01 Reviewing and refining the process before scaling again
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The podcast currently has 19 episodes available.