Sometimes it is truly impossible to reach a prospect by telephone

cold calling - and for some prospects email is their preferred form of

communication. While nothing beats the direct interaction of a live cold

call, sometimes instead of a cold call you simply have to send a cold call

email. If you do so, however, be careful. Don't let this happen to you. In

this Cold Calling Tips Podcast, Wendy Weiss, The Queen of Cold Calling™,

discusses What Not to Do on a Cold Call Email.