I was always under the impression that you should spend 10% of your collections on marketing.  We’re all wrong once in a while, or in my case a long while. 😉

 

Recently I learned that we should be spending 8-12% of 𝑾𝑯𝑬𝑹𝑬 𝑾𝑬 𝑾𝑨𝑵𝑻 𝑻𝑶 𝑩𝑬 with collections, not where we are.  We all have aggressive growth goals of where we want our practice to be, how many members of our community we want to be impacting on a daily basis.  That aggressive growth has to be matched by our marketing strategy.  

 

There’s plenty of ways to spend 12%:

👩‍💻Marketing Director

👀Ad spend for Facebook and Google

🤝An internal event: Patient Appreciation or Dinner w/The Doc

✍️Agency Fee

 

All ways to generate business, build your brand, and expand your practice.  

 

𝐓𝐡𝐞 𝐚𝐯𝐞𝐫𝐚𝐠𝐞 𝐜𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐨𝐫 𝐬𝐩𝐞𝐧𝐝𝐬 𝟐-𝟑% 𝐨𝐧 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠. 😬 Does that surprise you?  It didn’t surprise me.  Just 𝒊𝒎𝒂𝒈𝒊𝒏𝒆 𝒕𝒉𝒆 𝒊𝒎𝒑𝒂𝒄𝒕 𝒐𝒇 𝒔𝒑𝒆𝒏𝒅𝒊𝒏𝒈 6𝑿 what we’re currently spending.  𝐖𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐥𝐨𝐨𝐤 𝐥𝐢𝐤𝐞 𝐢𝐟 𝐭𝐡𝐞 𝐭𝐫𝐮𝐭𝐡 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐡𝐞𝐚𝐥𝐢𝐧𝐠 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐜𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐢𝐜 𝐰𝐚𝐬 𝐢𝐧 𝐞𝐯𝐞𝐫𝐲 𝐡𝐨𝐦𝐞 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐛𝐥𝐨𝐜𝐤? 😍

 

Making content that educates your patients and community is the best way to share the life-changing news about chiropractic and establish yourself as your neighborhood’s healthcare expert. 🤓

If you’d like me to personally go over your online presence with you go to: www.ContentIntoPatients.com to set up your one-on-one Strategy Session.