This week the team discuss how different media platforms bring in different amounts of traffic.

If you notice one channel is bring in more leads than another, focus on what works best for you then. Remember that algorithms are continuously changing, so just be aware and flexible to be able change strategies if and when it is needed.

When you find which channel brings in the biggest percentage of traffic, focus on it, squeeze every drop of juice out of the orange as possible. That opportunity won't always be there. Things can change in a flash.