What Really Happens on Book Launch Day (A Real Hybrid Publishing Case Study)

Book launch day doesn’t always go the way authors expect.

In this episode of Your Path to Book Publishing, we share a real-world case study from the January launch of Connected Deeper by Richard L. Godfrey and Christine Lavulo—a launch that hit unexpected issues the moment the book was supposed to go live on Amazon.

Instead of celebrating launch day, the book was still in preorder, shipping dates were wildly off, and buyers were already asking questions.

This episode breaks down what happened behind the scenes, how the issue was handled, and what nonfiction authors need to understand about launch-day realities.

In this episode, you’ll learn:

• Why something going wrong on launch day is more common than authors expect
• How a hybrid publishing setup can protect your book launch
• What to do when Amazon rankings don’t update right away
• Why launch day isn’t the time to troubleshoot publishing tech
• The difference between a publication date and a launch date—and why separating them gives you more control

If you’re planning to publish a nonfiction book—or have a launch coming up—this episode will help you approach book publishing and book launch strategy with clearer expectations and less stress.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

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