Every summer, a bunch of sexy singles are dumped on an island to try and find love (and make me wonder why I never bothered to renew my gym membership). Love Island is, and always has been, a fan favourite. But amongst the snogging and the Casa Amors, what it also became was a symbol of fast fashion and over consumption.
Then, in 2022, in a move that set the internet on fire, eBay announced that they were becoming the show’s first ever pre-loved fashion sponsor. The brains behind the operation - eBay’s Chief Marketing Officer, Eve Williams.
In this episode Eve and I discuss how the rise in the circular economy and our re-use culture not only helps the environment but also removes the shame from second hand buying from working class families, whether sending your child to a private school goes against your wider social responsibility, and how the gross behaviour of some Cambridge students earned them a one way ticket to the city’s top professions.
Hold on to your (second hand) hat - this one’s a ride...